Press Room
About Salem: Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween. Today nearly one million people visit Salem annually, generating more than $99.5 million in tourism spending.
About Salem Haunted Happenings: A month-long celebration of Halloween and fall in New England, an estimated 200,000 visitors visit Salem during October. Celebrating its 30th year, the festival features dozens of events and special programming, which compliment the attractions, museums and tours that are in Salem throughout the year. For complete information on Haunted Happenings, visit HauntedHappenings.org.
About Destination Salem: As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, visit Salem.org.
- Press Contact: Kate Fox, Executive Director, kfox@salem.org or call 978.741.3252.
- Mailing address: P.O. Box 630, Salem MA 01970
Photo Galleries: High-resolution versions of these images are available.
Press Releases | 2010 and Earlier: Media Coverage | International Media Coverage
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Editorial Coverage - 2011
The Boston Globe, August 18, 2011: Backyard Attractions
USAToday.com, August 10, 2011: Salem: Come for the Witches, stay for the history
The Ledger Independent, July 24, 2011: Bewitchingly Good
La Presse, Montreal, July 16, 2011: Sur la route des fruits de mer
NY1, July 14, 2011: Delicious Dishes abound in Red Sox Nation
Travel Industry Today, July 3, 2011: Seafood Trails
National Parks Traveler, June 5, 2011: Preserving History at Salem Maritime National Historic Site
The Salem Gazette, May 5, 2011: Mass Poetry Festival headed to Salem
The Salem News, February 21, 2011: Our View: New Salem logo has something for everyone
The Boston Globe, February 20, 2011: Salem hopes new logo works magic
The Boston Herald, February 18, 2011: Is it a hat or a sail?
The Salem News, February 18, 2011: It's a witch... It's a boat... It's Salem
Salem Gazette, February 17, 2011: Tourism agency develops new logo, slogan to promote Salem
The Salem News, January 26, 2011: What's the future of tourism?
MassPoetry.org, January 10, 2011: Salem enthusiastic about playing host to Mass Poetry Festival
Editorial Coverage - 2010 and earlier
The Boston Globe, December 26, 2010: Communities begin packaging the roads less traveled
The Salem Gazette, November 18, 2010: Tourism on the rise this year in Salem
The Salem Gazette, November 5, 2010: Dig In: Businesses invite you to explore the Salem foodie scene
The Salem News, November 2, 2010: Halloween perfect for the City's retail
The Lonely Planet, UK, November 2010: This Haunted Land (Salem on pages 11-12 of 15)
The Independent, UK, October 30, 2010: Salem, Massachusetts: The New England town with the darkest past
The Boston Globe, October 30, 2010: A Boo-tiful day to party in Salem
The Chicago Tribune, October 26, 2010: Salem witchcraft: There's a message the frenzied Halloween observances
(This story also ran in The Orlando Sentinel, October 31, 2010)
The Boston Globe, October 17, 2010: Editorial: Salem needs a new museum to explore its witch-trial past
La Presse, Quebec, October 16, 2010: Salem envoutée ("Salem Bewitched") Page 1, Page 2, Page 3
Macaroni Kid, September 7, 2010: Family Travel: Ah, Boston in the Fall
Disney Family.com, August 27, 2010: A day out in Salem
Columbia Daily Tribune, Columbia, MO, August 15, 2010: Bewitched by Salem
The Salem Gazette, July 29, 2010: City Mulls mobile app for services; tourism app already in place
The Boston Globe, July 26, 2010: Cruise ships helping boost Salem's economy
The Salem News, July 23, 2010: Tourism office reaches out with iPhone app
The Salem News, July 17, 2010: First of cruise ships docks in Salem today
Boston.com, July 16, 2010: 15 Salem sites make top 1,000 list
The Salem News, July 13, 2010: Oh, the 1,000 places you'll go
The Salem Gazette, June 10, 2010: Wharf speed ahead: Sale of Blaney Street land advances waterfront plan
The Salem News, May 27, 2010: Salem Ferry Cuts Fares
The Salem Gazette, May 5, 2010: "Lace Reader" Author draws again from Salem history
The Salem News, February 2, 2010: Tourist businesses weather the storm
Special Occasions Magazine, November 9, 2009: It's Beautiful, It's Bewitching, It's Salem
Boston Family Life, November 2, 2009: Salem is geared to become a premier Christmas destination north of Boston
The Valley Breeze, October 28, 2009: Spend a Day in Salem Seeking History, Witches, by Kristin Russo
Cape Cod Life, October 2009: Salem, by Julie Cotnoir
MetroWest Daily News, October 17, 2009: Culture and kitsch collide in Salem, by Alexander Stevens
(Alex Stevens' story was picked up by multiple publications in Massachusetts, Connecticut, and New York via the Gatehouse News Service.)
WABI-TV5 News Desk, October 8, 2009: Pirates, Ports and Potions - Salem, Massachusetts
The Salem Gazette, September 3, 2009: Celebrate the 200th birthday of Sophia Peabody Hawthorne
Special Needs at Sea, September 2009 Newsletter: City Highlight: Salem, Massachusetts
The Sunday Times, London, April 12, 2009: Bewitched by Salem, New England, by Brunonia Barry
The Queens Times, April 9, 2009: Which Witch is Witch? (Page 4) by Merle Exit
The Salem News, March 6, 2009: Our View: Portrait of a City, editorial by Nelson Benton
The Fort Worth Star-Telegram, March 1, 2009: Mother and daughter fall under Salem's wintry spell
The Salem News, January 14, 2009: Salem sees 10 per cent jump in tourism
The Sun Chronicle, Attleboro, MA, October 23, 2008: Witches & More
The Salem News, October 20, 2008: Tourists Flock to Salem for Halloween, History
The Miami Herald, October 12, 2008: Bewitching Salem gets into the holiday spirit
The Salem News, October 8, 2008: It was a big first weekend for the Halloween season
The Salem Gazette, October 2, 2008: Got lederhosen? German-style Oktoberfest comes to Salem
The Salem News, October 1, 2008: Parade kicks off a month of Haunted Happenings
The Hartford Courant, September 28, 2008: Halloween is now its own season
Newsday, August 17, 2008: Bewitched by Salem
New York Times, August 1, 2008:Tales of Ipswich Lace and Stitches of Salem
The Boston Globe, July 29, 2008: Salem's new lot: A marketing campaign links a new book, its publisher,
The Salem News, July 29, 2008: Author's success could augur windfall for Salem, too
The Salem Gazette, July 18, 2008: Salem author's "The Lace Reader" puts the city in the center of its mystery
The Salem News, July 8, 2008: Witch City sees first step in attracting cruise ships
Travel Writers Magazine, July 5, 2008: Auto Vacations Close to Home, but Worlds Away from the Every Day
UMass Amherst, Spring 2008: Museum Quality
Sail Magazine, June 16, 2008: Classic Sights, Classic City: Salem to host the 26th Annual Antique and Classic Boat Festival
The Salem Gazette, May 1, 2008: Salem prepares for a new kind of tourist: cruise ship passengers
The Salem News, May 1, 2008: Two cruise ships heading to Salem this summer
The Boston Globe, April 17, 2008: Visitors Guides a hot item at weddings
The Boston Globe, January 30, 2008: A Bewitching City
Article.net, December 2, 2006: Romantic Destinations in Massachusetts
Travel Writers Magazine, 2005: Salem: America's Spellbinding Seaport City
International Press
ilTurista.com, Italy, October 2009: Autunno in Massachusetts: tutti gli eventi e le manifestazioni
TakeTheFamily.com, UK, October 27, 2009: Family Halloween Events: Halloween on the US East Coast
Sunday Mirror: Homes & Holidays, October 28, 2007: Halloween: Getting into spirit of things in Witch Country, USA
Sued Deutsche, October 10, 2007: Halloween in Salem: Lasst die Toten sprechen!
Press Releases
August 17, 2011: 1692 Takes Center Stage at Haunted Happenings
August 8, 2011: Call for Photography
July 21, 2011: Exploring the Other Side: Paranormal and Haunted Experiences in Salem
June 7, 2011: Out Night Planned for June 30
May 9, 2011: Destination Salem Hosts French Travel Agents
February 17, 2011: City and Destination Salem announce new brand and positioning
February 17, 2011: Salem is Still Making History
September 2, 2010: Salem Named Best Day Trip for Families
July 21, 2010: There's an App for that - Salem, that is!
May 6, 2010: Summer Events in Salem
April 4, 2010: Healthy Living in Salem
December 17, 2009: Wicked Good Ways to Ring in the New Year in Salem, Massachusetts
December 17, 2009: Historic Federal Street Image Wins Destination Salem Photography Contest
September 17, 2009: Salem & Radio 92.9 Partner to Produce Halloween Concert
June 22, 2009: Destination Salem Releases Motor Coach Map (View Map here.)
June 17, 2009: Salem is Set for the Fourth
June 17, 2009: Salem Ferry Cruises into its Fourth Season (View Cruise & Play locations here.)
June 17, 2009: Salem Maritime NHS to Waive Tour Fees on Three Summer Weekends
March 3, 2009: Destination Salem unveils 2009 Visitors Map & Travel Guide
January 16, 2009: Strategic Plan for Tourism Marketing Unveiled
October 20, 2008: Salem Prepares an Exciting Halloween Finale
October 8, 2008: Buried Treasure Event, November 23, 2008
September 9, 2008: 2008 Haunted Happenings Guide Released
August 11, 2008: Destination Salem Hires Agency to Create Marketing Plan
August 8, 2008: Witches Cup Returns to Salem Common
August 7, 2008: 26th Annual Antique & Classic Boat Festival Returns to Salem
July 10, 2008: The Lace Reader inspires Collaboration
June 25, 2008: Bentley Motors Bringing International Press to Salem
June 16, 2008: Summer Fun for Families in Salem, Massachusetts
May 29, 2008: Cadillacs on Salem Common
May 22, 2008: Destination Salem Receives Adams Arts Program Grant
May 15, 2008: Salem Ferry Launches Third Season
March 17, 2008: Substantial Increase in Salem Hotel/Motel Tax Revenue
March 12, 2008: Destination Salem Releases 2008 Visitor Guide
October 29, 2007: Salem Tourism Office Charts a New Course