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      SALEM, MASSACHUSETTS

      ART. MEET. SHOP. EAT.
      ALL WITHIN STEPS

      Still Making History

      That’s our tagline, but it’s so much more. Our endless history is part of what makes Salem come to life, as our fascinating past determines where we’ll go next. Our shops, festivities, museums, tours, and even restaurants are all influenced in some small way by the events and changes the city has gone through over the centuries. Salem isn’t just a place. It’s witches, and ocean ships, making waves through literature, settlers, pirates and trading.

      Want to learn more? Download our free guide and begin exploring our exciting city.

       

      Explore Salem

      Come Visit Us

      • THINGS TO DO
      • FOOD & DRINK
      • SHOPPING
      • PLACES TO STAY
      See all things to do

      What's happening

      Magical Transformations

      March 24th

      Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

      Potion Brewing Store Experience

      March 24th

      Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

      Bingo with Great Gaucho

      March 24th

      Join us at the Taproom every Monday night for FREE BINGO with Greta Gaucho at 7:00 pm. Dot it if ya got it for four rounds to win a Far...

      Magical Transformations

      March 25th

      Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

      Stop In For a Spell: DIY Potion Bar

      March 25th

      Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes...

      Potion Brewing Store Experience

      March 25th

      Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children...

      Trivia Time

      March 25th

      General knowledge trivia every Tuesday at 7:30. Free to play. Win a Flying Saucer gift card!

      Leslie’s Retreat: Salem on the Brink of Revolution Exhibit

      March 26th

      This National Park Service exhibit will explore why Crown soldiers under Lt. Col. Alexander Leslie came to Salem on February 26, 1775, who were the major players in the event,...
      See Full Calendar

      App

      The all-new Destination Salem app is now available for iOS and Android! Download the app to get the latest updates on everything Salem, including events, museums and attractions, shop, restaurants, parking and more.

      Use the app during this year’s Salem Haunted Happenings for updates on parking availability, restrooms, and special events. And keep the app all year long for all the latest on Salem’s annual festivals, including Salem’s So Sweet, Salem Arts Festival, Salem Heritage Days, and more.

      Download App

      Free Guide

      How will you spend your visit to Salem, MA?

      The printed version of the 2025 Salem Guide is available, order your copy by clicking here! Find all of the information you need, all in one place. Download our FREE 2025 Digital Flipbook & Map Of Downtown Salem.

      Get Free Guide

      Blog

      Salem has so much history, but also so much happening today. Learn more by reading our blog!

      Read More

      @DESTSALEM