The Office of Tourism & Cultural Affairs for Salem, Massachusetts

As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.

The organization is a nonprofit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.

Contact Us

Destination Salem
Shipping: 81 Washington Street, Suite 204
Mailing: P.O. Box 630, Salem, MA 01970
877 SALEM MA (725-3662) Toll Free | (978) 744-3663 Telephone
(978) 741-7539 Fax
info@salem.org

Mission

Destination Salem cooperatively markets, promotes and manages tourism in Salem. The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem’s tax payers. Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.

Marketing

Destination Salem’s marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tours, LGBTQ Visitors, International Travelers and Cruise Passengers. The organization strategically places destination advertising and organizes cooperative advertising to reach audiences in these markets.

Click here for Destination Salem’s 2018 Program Summary. For recent media coverage and press releases, click here.

Profile Sheets

Salem Group Tour Profile

Salem Cruise Profile

International Profile

Insertion Order Forms

2019 Salem Guide Insertion Order

2018 Haunted Happenings Insertion Order

Staff

Kate Fox, Executive Director
Stacia Cooper, Sales Manager
Brittany DiCologero, Administrative Assistant

2018 Board of Directors

Executive Board

President
Beth Williams, Peabody Essex Museum

Vice-President 
Tina Jordan, Salem Witch Museum

Treasurer
Susan Lippman, Essex Heritage

Secretary
Betty Bouchard, The Depot Group

Past President 
Jim Hurrell, Witch Dungeon Museum

At Large

Pamela Captain, Bewitched After Dark Tours
Erica Feldmann, HausWitch Home + Healing
Karen Gahagan, Salem State University
Serie Keezer, Sea Level Oyster Bar & Restaurant
Vini Kurti, Adriatic Restaurant
Tim Maguire, Salem Night Tour
Wendy Meigs, Salem Resident
Ryan Miller, Salem Waterfront Hotel & Suites
Elizabeth Peterson, The Witch House and Pioneer Village
John Worthington, Hawthorne Hotel

Ex-Officio

Mayor Kim Driscoll, City of Salem
Lisa Peterson, City Councillor
Rinus Oosthoek, Salem Chamber of Commerce

Kate Fox, Executive Director