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About Destination Salem
The Office of Tourism & Cultural Affairs for Salem, Massachusetts
As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.
The organization is a nonprofit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.
Contact Us
Destination Salem
Shipping: 245 Derby Street, Salem, MA 01970
Mailing: P.O. Box 630, Salem, MA 01970
877 SALEM MA (725-3662) Toll Free | (978) 741-3252 Telephone
info@salem.org
Mission
Destination Salem cooperatively markets, promotes and manages tourism in Salem. The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem’s tax payers. Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.
Marketing
Destination Salem’s marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tours, LGBTQ Visitors, International Travelers and Cruise Passengers. The organization strategically places destination advertising and organizes cooperative advertising to reach audiences in these markets.
Click here for Destination Salem’s 2025 Media Kit. For recent media coverage and press releases, click here.
Profile Sheets
Salem Group Tour Profile (2024)
Staff
Ashley Judge, Executive Director
Bridie O’Connell, Advertising & Tourism Manager
Sharon Driscoll, Operations Manager
Jessica Shada, Communications Coordinator
2025 Board of Directors
The Board of Directors of Destination Salem consists of 15 to 17 directors. The board of directors includes representatives from each of the following organizations and business sectors: Accommodations, Attractions, Non-Profit/Cultural Institutions, Restaurants, Retail, Tours/Transportation, and Salem Resident. Representatives from the City of Salem, Salem City Council, and Salem Chamber of Commerce shall serve Ex Officio. The Board of Directors meets monthly on the third Thursday.
Executive Board
President
Danielle Turner, Turner’s Seafood
Vice-President
Karen Gahagan, Salem State University Center for the Arts
Treasurer
Jessica Moody, Moody’s Home & Gifts
Secretary
Wendy Meigs, Salem Resident
At Large
Ashley Ganem, North Shore CDC
Ashley Tina, Good Witch of Salem
Beth Crowley, Witch City Walking Tours
Jacqueline Valatka, The House of Seven Gables
Margaret Rockett, Salem Waterfront Hotel
Marley Chase, The Coach House
Matt Smith, District Trading Company
Tammy Harrington, Salem Trolley Tours
Ex-Officio
Mayor Dominick Pangallo, City of Salem
Kate Newhall-Smith, City of Salem
Kylie Sullivan, Salem Main Streets
Rinus Oosthoek, Salem Chamber of Commerce
Salem City Council Liaison
Alice Merkl, Councillor at Large
National Park Liaison
Jennifer Hardin, Salem Maritime National Historic Site
Destination Salem “Still Making History” Logo Use Guidelines
Salem business and organizational partners of the Salem Office of Tourism and Cultural Affairs, DBA Destination 
Salem, are welcome to use the “Salem / Still Making History” logo insofar as its use is consistent with the mission and intent of the organization. The logo should be used in black or white and may not be altered, stretched or skewed in any way. The logo should not be altered, including removing or changing the “still making history” copy or altering the hat/sail graphic. When used on a website, the logo should be linked to https://www.salem.org/. Destination Salem reserves the right to restrict use or revoke permission for use of the logo for any reason
Statement of Inclusion
Salem’s tourism community is dedicated to acceptance of diversity and combating discrimination. We are committed to the wellbeing of our community and encourage everyone to challenge bigotry and to foster a prejudice-free environment in which all people are respected, heard, and appreciated for who they are and how they identify.
Destination Salem reminds our visitors, employees, and residents to hold each other accountable, take care of one another, and be kind.
