The Office of Tourism & Cultural Affairs for Salem, Massachusetts

As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.

The organization is a nonprofit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.

Contact Us

Destination Salem
Shipping: 81 Washington Street, Suite 204
Mailing: P.O. Box 630, Salem, MA 01970
877 SALEM MA (725-3662) Toll Free | (978) 744-3663 Telephone
(978) 741-7539 Fax


Destination Salem cooperatively markets, promotes and manages tourism in Salem. The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem’s tax payers. Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.


Destination Salem’s marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tours, LGBTQ Visitors, International Travelers and Cruise Passengers. The organization strategically places destination advertising and organizes cooperative advertising to reach audiences in these markets.

Click here for Destination Salem’s 2019 Program Summary. For recent media coverage and press releases, click here.

Profile Sheets

Salem Group Tour Profile

Salem Cruise Profile

International Profile

Insertion Order Forms

2020 Salem Guide Insertion Order

2019 Online Advertising & Dedicated E-Blasts

2019 Haunted Happenings Insertion Order


Kate Fox, Executive Director
Stacia Cooper, Sales Manager
Brittany DiCologero, Administrative Assistant

2019 Board of Directors

Executive Board

Tina Jordan, Salem Witch Museum

Tim Maguire, Salem Night Tour

Susan Lippman, Essex Heritage

Wendy Meigs, Salem Resident

Past President 
Jim Hurrell, Witch Dungeon Museum

At Large

Karen Davis, Coon's Cards & Gifts
Karen Gahagan, Salem State University
Teri Kalgren, Artemisia Botanicals
Serie Keezer, Sea Level Oyster Bar & Restaurant
Vini Kurti, Adriatic Restaurant
Kara McLaughlin, The House of the Seven Gables
Ryan Miller, Salem Waterfront Hotel & Suites
Elizabeth Peterson, The Witch House & Pioneer Village
Karen Scalia, Salem Food Tours

Matthew Wilding, Peabody Essex Museum
John Worthington, Hawthorne Hotel

National Park Liaison

Paul DePrey, Salem Maritime National Historic Site


Mayor Kim Driscoll, City of Salem
Lisa Peterson, City Councillor
Rinus Oosthoek, Salem Chamber of Commerce

Kate Fox, Executive Director