About Destination Salem

The Office of Tourism & Cultural Affairs for Salem, Massachusetts

As the official destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun.

The organization is a nonprofit, public-private partnership funded by both the City of Salem and the businesses that invest in advertising in the annual Salem City Guide & Map and the annual Guide to Haunted Happenings.

Contact Us

Destination Salem
Shipping: 245 Derby Street, Salem, MA 01970
Mailing: P.O. Box 630, Salem, MA 01970
877 SALEM MA (725-3662) Toll Free | (978) 741-3252 Telephone


Destination Salem cooperatively markets, promotes and manages tourism in Salem. The organization advocates the kind of tourism which improves the quality of life for Salem residents and provides the greatest economic benefits to Salem’s tax payers. Destination Salem strives to take a leadership position in the development and promotion of high-end, year-round tourism.


Destination Salem’s marketing initiatives focus on the following markets: Leisure Travelers, Regional Visitors, Group Tours, LGBTQ Visitors, International Travelers and Cruise Passengers. The organization strategically places destination advertising and organizes cooperative advertising to reach audiences in these markets.

Click here for Destination Salem’s 2023 Media Kit. For recent media coverage and press releases, click here.

Profile Sheets

Salem Group Tour Profile (2024)

Salem Cruise Profile

International Profile (2024)

Wedding Profile (2022)

Accessibility in Salem (2021)

Insertion Order Forms

2024 Salem City Guide & Map Advertising

2024 Salem Haunted Happenings Brochure

2023 Light Pole Banner Sponsorship


Kara McLaughlin, Interim Executive Director
Stacia Cooper, Assistant Director/Sales
Kathryn Horrigan, Communications Manager
Brittany DiCologero, Editor
Sharon Driscoll, Info Center Retail Manager

Open Positions

Executive Director, click HERE for more information

2023 Board of Directors

The Board of Directors of Destination Salem consists of 15 to 17 directors. The board of directors includes representatives from each of the following organizations and business sectors: Accommodations, Attractions, Non-Profit/Cultural Institutions, Restaurants, Retail, Tours/Transportation, and Salem Resident. Representatives from the City of Salem, Salem City Council, and Salem Chamber of Commerce shall serve Ex Officio. The Board of Directors meets monthly on the third Thursday. 

Executive Board

Derek O’Brien, Peabody Essex Museum

First Vice-President 
Danielle Turner, Turner’s Seafood

Second Vice-President 
Jim Bostick, Salem Arts Association

Jessica Moody, Moody’s Home & Gifts

Wendy Meigs, Salem Resident

Past President 
Tim Maguire, Salem Night Tour

At Large
Mitchell Cox, Salem Waterfront Hotel
Karen Davis, Coon’s Cards & Gift Shop
Alaina Ferriero, Hawthorne Hotel
Karen Gahagan, Salem State University Center for the Arts
Teri Kalgren, Artemisia Botanicals
Dakota Russell, The House of the Seven Gables
Matt Smith, District Trading
Kylie Sullivan, Salem Main Streets
Ashley Tina, Good Witch of Salem


Mayor Dominick Pangallo, City of Salem
Tom Daniel, City of Salem
Rinus Oosthoek, Salem Chamber of Commerce
Stacia Cooper, Assistant Director

Salem City Council Liaison 

Alice Merkl, Councillor at Large

National Park Liaison

Jennifer Hardin, Salem Maritime National Historic Site


2023 Destination Salem Marketing Committee

Comprised of marketing professionals who work in Salem’s tourism industry, the Destination Salem Marketing Committee meets monthly to review opportunities, publications, and strategy. The committee makes recommendations regarding marketing decisions to the executive director and the board of directors. The marketing committee meets monthly on the first Wednesday. 

John Andrews, Creative Collective

Stacia Cooper, Destination Salem

Erica Feldmann, Haus Witch Home + Healing

Cheri Grishin, Essex HeritageTina Jordan, Salem Witch Museum

Karen Scalia, Salem Food Tours

Jeanne Sullivan, City Experiences / Salem Ferry

Kylie Sullivan, Salem Main Streets

Whitney Van Dyke, Peabody Essex Museum

Kathryn Horrigan, Destination Salem

Zoe Quinn, House of the Seven Gables

Virginia Cherol, Salem 400+

Jeremy Fiske, City of Salem



Destination Salem “Still Making History” Logo Use Guidelines

Salem business and organizational partners of the Salem Office of Tourism and Cultural Affairs, DBA Destination Destination Salem logo black and whiteSalem, are welcome to use the “Salem / Still Making History” logo insofar as its use is consistent with the mission and intent of the organization. The logo should be used in black or white and may not be altered, stretched or skewed in any way. The logo should not be altered, including removing or changing the “still making history” copy or altering the hat/sail graphic. When used on a website, the logo should be linked to https://www.salem.org/. Destination Salem reserves the right to restrict use or revoke permission for use of the logo for any reason


Statement of Inclusion

Salem’s tourism community is dedicated to acceptance of diversity and combating discrimination. We are committed to the wellbeing of our community and encourage everyone to challenge bigotry and to foster a prejudice-free environment in which all people are respected, heard, and appreciated for who they are and how they identify.

Destination Salem reminds our visitors, employees, and residents to hold each other accountable, take care of one another, and be kind.