Thank You for Being Part of the Story

Stay Local in Salem this Season

Whether you are shopping for holiday gifts and home décor, planning a holiday celebration, or entertaining out-of-town guests, we invite you to take advantage of the shops, restaurants, and activities in your own backyard!

We invite residents to explore your hometown, and use the information on this site and in the the free Destination Salem app to discover something new about the city you call home.

Are you entering our resident drawing? shop local salem massachusetts

Salem, MA residents are invited to complete the form on this page, to be entered to win a gift certificate to a downtown Salem business. We select winners on Friday afternoons. Good luck!

Did you know? 

  • The Peabody Essex Museum offers free admission to Salem residents
  • The Salem Witch Museum offers free admission to Salem residents
  • Salem residents are free when they take a Salem Night Tour with non-residents who buy tickets.
  • Salem Historical Tours offers discounts to Salem residents on tours: $2 off a 90-minute tour and $1 off a 60 minute tour, and Salem residents receive a 20% discount on select merchandise in the store that has a smiley sticker on it.
  • Satanic Salem Walking Tours offers a free ticket for residents with the purchase of one or more tour tickets. Please email satanictours@gmail.com for more information.

How Tourism Benefits Salem 

Being a destination for visitors from around the world and across the street makes Salem the vibrant community we love. Tourism spending generates more than $100 million and supports hundreds of jobs for our local businesses, and local hospitality tax revenue supports Salem’s public works, parks and green spaces. Being so popular isn’t always easy for those of us who live here, and your patience and understanding is always appreciated.

Resident Voices

Destination Salem has invited residents to share their why they appreciate Salem’s tourism industry, or how it benefits Salem. If you would like to lend your voice to the project, please email kfox@salem.org for project details.

Karen Scalia


I meet people from across the world and across the street on my tours - they all share a love for this very special place.

Paige Besse


Sharing Salem’s history, food scene, artist community, and pure uniqueness with everyone… that is the City's real magic!

Elizabeth Camelo


Salem has a vast amount of riches - history, dining, retail, recreation - one would never have to leave home.

The Grishin Family

South Salem

We love that Salem offers a wide variety of opportunities and activities for all ages.

The Turner Family

Turner's Seafood

We love sharing our local history with visitors from all over the world.

Thomas Mac Donald & Bill Henning

South Salem

The dollars that visitors spend here support the livelihood of all those who work within the industry.

James Bostick

Salem Arts Association

Art Lovers come to our galleries from far and near to enjoy the work of our local artists.

Whitney Van Dyke

McIntire District / Federal St Neighborhood

Salem's tourism industry brings people from all around the world to Salem, making our city vibrant and cosmopolitan.

Enter to win gift cards to shop and dine in Salem

Residents Page Form