Whether you are shopping for holiday gifts and home décor, planning a holiday celebration, or entertaining out-of-town guests, we invite you to take advantage of the shops, restaurants, and activities in your own backyard!
We invite residents to explore your hometown, and use the information on this site and in the the free Destination Salem app to discover something new about the city you call home.
Are you entering our resident drawing?
Salem, MA residents are invited to complete the form on this page, to be entered to win a gift certificate to a downtown Salem business. We select winners on Friday afternoons. Good luck!
Did you know?
How Tourism Benefits Salem
Being a destination for visitors from around the world and across the street makes Salem the vibrant community we love. Tourism spending generates more than $100 million and supports hundreds of jobs for our local businesses, and local hospitality tax revenue supports Salem’s public works, parks and green spaces. Being so popular isn’t always easy for those of us who live here, and your patience and understanding is always appreciated.
Destination Salem has invited residents to share their why they appreciate Salem’s tourism industry, or how it benefits Salem. If you would like to lend your voice to the project, please email email@example.com for project details.
I meet people from across the world and across the street on my tours - they all share a love for this very special place.
Sharing Salem’s history, food scene, artist community, and pure uniqueness with everyone… that is the City's real magic!
Salem has a vast amount of riches - history, dining, retail, recreation - one would never have to leave home.
The Grishin Family
We love that Salem offers a wide variety of opportunities and activities for all ages.
The Turner Family
We love sharing our local history with visitors from all over the world.
Thomas Mac Donald & Bill Henning
The dollars that visitors spend here support the livelihood of all those who work within the industry.
Salem Arts Association
Art Lovers come to our galleries from far and near to enjoy the work of our local artists.
Whitney Van Dyke
McIntire District / Federal St Neighborhood
Salem's tourism industry brings people from all around the world to Salem, making our city vibrant and cosmopolitan.