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      SALEM, MASSACHUSETTS

      ART. MEET. SHOP. EAT.
      ALL WITHIN STEPS

      Still Making History

      That’s our tagline, but it’s so much more. Our endless history is part of what makes Salem come to life, as our fascinating past determines where we’ll go next. Our shops, festivities, museums, tours, and even restaurants are all influenced in some small way by the events and changes the city has gone through over the centuries. Salem isn’t just a place. It’s witches, and ocean ships, making waves through literature, settlers, pirates and trading.

      Want to learn more? Download our free guide and begin exploring our exciting city.

       

      Explore Salem

      Come Visit Us

      • THINGS TO DO
      • FOOD & DRINK
      • SHOPPING
      • PLACES TO STAY
      See all things to do

      What's happening

      Magical Transformations

      April 25th

      Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

      Potion Brewing Store Experience

      April 25th

      Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

      The Good Witch of Salem's Fairy Dreams Potion

      April 25th

      Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations!...

      Good Witch of Salem's Just Ducky Potion

      April 25th

      Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations!...

      Craft Witch

      April 25th

      Craft Witch is a DIY crafting session with something for everyone! Choose from a wide array of options to create your very own one-of-a-kind craft. Whichever craft you decide to...

      Jeff Allen

      April 25th

      Jeff Allen’s 2025 tour blends his signature stand up comedy with a heartfelt message. In the first half, Jeff’s rapid-fire humor covers everything from marriage to family life, showcasing the...

      Paul Reiser

      April 25th

      A night of stand-up and storytelling Comedian, actor, television writer, author and musician Paul Reiser is one of Hollywood’s most prolific creatives.

      Independent Bookstore Day at Wicked Good Books

      April 26th

      Celebrate Independent Bookstore Day and the North of Boston Book Trail at Wicked Good Books! Author Saratoga Schaefer will be signing copies of their new book “Serial Killer Support Group”...
      See Full Calendar

      App

      The all-new Destination Salem app is now available for iOS and Android! Download the app to get the latest updates on everything Salem, including events, museums and attractions, shop, restaurants, parking and more.

      Use the app during this year’s Salem Haunted Happenings for updates on parking availability, restrooms, and special events. And keep the app all year long for all the latest on Salem’s annual festivals, including Salem’s So Sweet, Salem Arts Festival, Salem Heritage Days, and more.

      Download App

      Free Guide

      How will you spend your visit to Salem, MA?

      The printed version of the 2025 Salem Guide is available, order your copy by clicking here! Find all of the information you need, all in one place. Download our FREE 2025 Digital Flipbook & Map Of Downtown Salem.

      Get Free Guide

      Blog

      Salem has so much history, but also so much happening today. Learn more by reading our blog!

      Read More

      @DESTSALEM