Every year, over four million people visit the City of Salem. They rely on Destination Salem to help plan their trip, guiding where they go, shop, and spend. The Salem Visitor Guide and Map puts your business in front of those visitors before they arrive and while they’re here making decisions.

With a 12-month shelf life, our guide will reach over 250,000 readers through an extensive distribution network that includes direct mail, AAA offices, New England hotels, visitor centers, travel agents, information centers, and major transportation hubs, as well as popular tourist locations like Logan Airport, Faneuil Hall, Amtrak stations, TF Green Airport, and Copley Place. Salem.org is expected to attract 1 million users, generating nearly 3.5 million page views, while our app will be accessed by over 100,000 visitors.

Visitors don’t make decisions in one place.

They plan ahead, explore once they arrive, and rely on our trusted resource throughout their visit. Our marketing efforts help visitors find you across channels — from social media to the HauntedHappenings.org events calendar to press coverage.

We’ll reach over 130,000 opt-in email subscribers, and our paid advertising will span print, radio, digital, and television. Our PR efforts will secure hundreds of features in top national and local media outlets. Plus, advertisers can promote events on our widely beloved calendar and distribute rack cards in our Visitor Center!