Advertise with Us

Each October, more than one million visitors come to Salem for Haunted Happenings. They rely on Destination Salem to help plan their trip, guiding where they go, shop, and spend. The Official Haunted Happenings Guide puts your business in front of those visitors before they arrive and while they’re here making decisions.

Join the 2026 Official Haunted Happenings Guide Now!

This guide will reach over 150,000 readers through a robust distribution network, including direct mail, AAA offices, New England hotels, visitor centers, travel agents, information centers, major transportation hubs, and popular tourist locations like Logan Airport, Faneuil Hall, Amtrak stations, TF Green Airport, and Copley Place. Additionally, HauntedHappenings.org attracts over 800k annual users, generating over 2.8 million page views.

Visitors don’t make decisions in one place.

They plan ahead, explore once they arrive, and rely on our trusted resource throughout their visit. Our marketing efforts help visitors find you across channels — from social media to the HauntedHappenings.org events calendar to press coverage.

We’ll reach over 115,000 opt-in email subscribers, and our paid advertising will span print, radio, digital, and television. Our PR efforts will secure hundreds of features in top national and local media outlets. Plus, advertisers can promote events on our widely beloved calendar and distribute rack cards in our Visitor Center!

Get real visibility when it matters most.

Destination Salem’s Haunted Happenings marketing includes:

800,000+ website users
150,000 print guides in circulation
130,000 social media followers
115,000+ email subscribers
100,000 app users
Earned media in outlets like The Boston Globe, NPR, and Condé Nast Traveler

We’re not just introducing visitors to your business — we’re helping them find it. Our map of Salem includes a location marker for every listing, showing visitors exactly where to go.

Limited space available — don’t miss out!

Opportunities to join the guide open April 15.
Early Bird Pricing (up to $2,900 off!) is available through May 6 (all materials must be submitted by the deadline to receive discounted pricing).
Sign-up is open through June 1, or when all space is full.

Reserve Your Spot Now!

2026 Official Haunted Happenings Guide Rates & Deadlines | 2026 Official Haunted Happenings Guide Premium Location Policy

Digital Opportunities for Existing Advertisers | Sign up for Online Advertising on Salem.org

Questions? Contact:
Bridie O’Connell, Advertising & Tourism Manager
bridie@salem.org | 978-498-4147