2026 VIP Pass

Welcome to the 2026 VIP PASS for Salem, MA! We are so excited for you to experience our beautiful, vibrant, exciting city! Our VIP Pass is valid November-September (all year excluding October).

Please find below the list of experiences, museums, attractions, tours, and treats participating.

If you see a * next to the business name, this means that advance reservation is required. The best way to make this reservation is to call the business directly. Please note that the VIP Pass cannot be used to make direct bookings with businesses — the VIP Passholder needs to call the business and let them know they would like complimentary admittance and will present the VIP Pass at entry.

If you require photos to accompany your article, please visit 2026 Media Assets.

If you’ve stumbled upon this page and haven’t applied to our Influencer Program, you can do so here!

Aura Photograph at ASCEND* 

Facebook.com/AscendGetLifted | IG @AscendGetLifted

  • Your aura is how the world perceives you and the filter through which you perceive the world. Aura photography provides a true glimpse into that energy, capturing a moment in time—the true ‘you’ in the present moment. With several options to choose from, you can discover things you may not already know about yourself and see yourself the way others do. Discover a new hue, or a new ‘you.’
  • Please contact [email protected] to coordinate your visit!
  • One aura photo per passholder.

Coast to Coast Paddle

Facebook.com/CoastToCoastPaddle | IG @CoastToCoastPaddle

  • Glide along Salem’s historic coastline, once the world’s richest port, and immerse yourself in the breathtaking natural beauty and maritime heritage. Take a unique kayak or paddleboard adventure with passionate guides.
  • Please contact [email protected] to coordinate your visit!
  • One paddle per passholder.

Cry Innocent

Facebook.com/HistoryAliveSalem | IG @CryInnocentSalem

  • Critically acclaimed live re-enactment of the witchcraft examination of Bridget Bishop where YOU are the jury. Featured on the Travel Channel, NPR, TLC, and more. Multi-year Tripadvisor Certificate of Excellence.
  • Please contact [email protected] to coordinate your visit!
  • One entry ticket per passholder.

Game at Stained Hourglass Escapes

Facebook.com/StainedHourglass | IG @StainedHourglass

  • Add some adventure to your Salem experience! Stained Hourglass Escapes is home to two award-winning and immersive escape rooms designed to challenge, surprise and delight. Explore Witch’s Hollow, find the magic that lies within and choose how you will wield it! Or, embark on an internship at The Boring Office, where nothing exciting or fantastical could ever happen… could it?
  • Our rooms are designed for 3 – 8 players (can often accommodate pairs), ages 12+. See website for approximate availability.
  • No advance reservation, present VIP Pass at ticket desk.
  • One entry ticket per passholder.

Photo Shoot Experience at Witch Pix*

Facebook.com/WitchPix | IG @WitchPix

  • An award-winning witch-costume photo studio. Take an artistic journey and make your own history with extensive handmade costumes and three custom-designed sets!
  • Please contact Hope at [email protected] to coordinate your visit!
  • One photo experience per passholder.

Potion Making at The Good Witch*

Facebook.com/GoodWitchofSalem | IG @GoodWitchofSalem

  • Visit The Good Witch of Salem for family-friendly activities in Salem, MA. Step into a kid-friendly immersive experience loved by boys and girls of all ages. Fly in for kids’ shopping, featuring toys, dolls, books, children’s clothing, crystals, jewelry, pink witch hats, and witch capes.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One potion making experience per passholder.

Salem State University Performing Arts Center*

Facebook.com/SalemStateArts | IG @SSU_Arts

  • A singular destination for the arts explorer to experience world-class guest artists and award-winning student and faculty performances in dance, music, and theatre as well as art exhibitions and spoken word events. Browse the public events calendar here.
  • Please contact [email protected] to coordinate your visit!
  • One event ticket per passholder.

Small Craft at The Witchery*

Facebook.com/TheWitcherySalem | IG @TheWitcherySalem

  • The Witchery is a hands-on creative space offering broom making, bookbinding, witchy DIY crafting, live performances, and tarot readings!
  • Please contact [email protected] to coordinate your visit!
  • One small craft experience per passholder.

Spell Jar Bar at Sea Wych Salem

Facebook.com/SeaWychSalem | IG @SeaWychSalem

  • Oracle, tarot, and sigilmancy readings in The Sea Wych Salem’s tranquil corner.
  • No advance reservation needed, present VIP Pass at desk.
  • One spell jar per passholder.

Tarot Reading at Hex: Old World Witchery*

Facebook.com/SalemHex | IG @HexWitchSalem

  • What is it you seek? To find love or strengthen it? To achieve success? To bring healing, a better job, or justice to one who deserves it? To peer into the future? To contact your beloved dead? Start with the purest oils, richest incense, candles, and soaps, potent charms, and gris-gris handmade by true practitioners.
  • Please contact [email protected] to coordinate your visit!
  • One tarot reading per passholder.

Within the Witching Hour

Facebook.com/SalemMassWax | IG @SalemWaxMuseum

  • In an all-new black box theater, experience an interactive spellcasting ritual with a modern-day practicing witch. Learn the steps of a ritual casting circle and cast your very own spell. Open during the summer and October.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Charter Street Cemetery

Facebook | IG @CharterStreetCemetery

  • Founded in 1637, Salem’s oldest cemetery is the final resting place of several notable Salem residents. The Charter Street Cemetery Welcome Center is now open in the 17th-century Pickman House next to the memorial.
  • Entry is free — see staff at Charter Street Cemetery Welcome Center for more information.
  • The City of Salem notes, “The Old Burying Point and Salem Witch Trials Memorial are places of honor and respect.” For more details about respectful visitation, view their website here.

Count Orlok’s Nightmare Gallery

Facebook.com/CountOrloksNightmareGallery | IG @CountOrloksNightmareGallery

  • Bigger, better and ever-expanding, Salem’s TOP RATED and ONLY Horror Museum, filled with life-sized creatures and characters from 100+ years by Hollywood SPFX artists! A unique must-stop for all genre fans! Gift shop on-site!
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Halloween Museum

Facebook.com/Hallaweenmuseumsalem | IG @HalloweenMuseum

  • Experience the Halloween season in Salem year-round in our family-friendly 3D museum.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Frankenstein’s Castle

  • Voted Salem’s best haunted house. Step into the wax museum’s dark dungeon and witness the horrors of Dr. Frankenstein. The live actors and animatronics aim to scare. Open June–October.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

The House of the Seven Gables*

Facebook.com/7gables| IG @h7gables

  • Embark on an unforgettable tour of The House of the Seven Gables. Admission also includes Nathaniel Hawthorne’s Birthplace, waterfront views, and a unique museum store.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Salem Museum of Torture

Facebook.com/SalemMuseumofTorture| @SalemMuseumofTorture

  • Step inside a museum unlike any other and witness the horror’s of history’s darkest hours. The museum is home to a collection of authentic instruments of torture accompanied by life-size displays of cruel & unusual punishments. This bloodcurdling exhibit will make you appreciate present days of virtue, wisdom and humanity. The dungeon doors are open for those brave enough to enter.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

New England Pirate Museum

  • Guided tour featuring adventures of New England’s sea robbers through a recreated dockside village and pirate ship. Daily 10 am–5 pm, May 1–October 31. Extended hours in October.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Peabody Essex Museum

Facebook.com/PeabodyEssexMuseum | @PeabodyEssex

  • Founded in 1799 by Salem sea captains, the Peabody Essex Museum (PEM) shares a global array of art, science, history and culture, including a 200-year old Chinese home.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Phillips House

Facebook.com/HistoricNewEngland | IG @HistoricNewEngland

  • Visit Historic New England’s Phillips House on historic Chestnut Street and learn about the Phillips family and their domestic staff in the early 1900s. Antique carriages and cars.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

The Pickering House

Facebook.com/ThePickeringHouse | IG @ThePickeringHouse

  • Step into America’s oldest home, where 365 years of history unfold. Built in 1660, this evolving landmark tells the story of generations who shaped Salem, from patriots to statesmen. Discover timeless charm & rich heritage.
  • Check PickeringHouse.org for open dates/times.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Real Pirates

Facebook.com/RealPiratesSalem | IG @RealPiratesSalem

  • Dead men tell no tales, but we do! Experience history through real treasure and real stories… discover pirate artifacts recovered from the shipwrecked Whydah, lost for nearly 300 years.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Salem Wax

Facebook.com/SalemMassWax | IG @SalemWaxMuseum

  • Salem’s original wax museum for 30+ years. The self-guided gallery depicts history from seafarers to the witch trials. 14-ft. Witch Trial Memorial Statue. Gift shop, free gravestone rubbings. Discount with the Salem Witch Village.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Salem Witch Hunt: Examine the Evidence Film*

Facebook.com/EssexHeritage | IG @EssexHeritage

  • Discover the true story of the Witch Trials in this 36-minute documentary. Featuring authentic dialogue and scholarly commentary, this film uncovers new insights into one of Salem’s darkest chapters.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Witch Museum*

Facebook.com/SalemWitchMuseum| IG @SalemWitchMuseum

  • The Salem Witch Museum, founded in 1972, offers two historical presentations. The first tells the tragic story of the 1692 witch trials and takes place in a large auditorium with life-sized stage sets which are illuminated and dramatically narrated to immerse visitors in the world of 17th-century Salem. The second exhibit, Witches: Evolving Perceptions, examines the European witchcraft trials, the evolving image of the witch, and the larger issues of persecution and scapegoating in American history.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Satanic Temple Salem | Salem Art Gallery

Facebook.com/TheSatanicTempleSalem | IG @TheSatanicTempleSalem

  • Once a funeral home, The Satanic Temple’s headquarters hosts the Salem Art Gallery, replete with museum-quality artwork, artifacts, a library, and the breathtaking 8 1⁄2 ft tall bronze statue of Baphomet.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One entry ticket per passholder.

Spirits of Salem Museum

Facebook.com | IG @BlackCatCuriosityShoppe

  • Salem’s newest, must-see immersive experience! An eerie, enchanting, family-friendly journey through Salem’s true history, told by the Spirits themselves in their own words alongside genuine relics of Salem’s bewitching past!
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Witch Dungeon Museum

Facebook

  • Salem’s most exciting award winning reenactment of a 1692 Witch Trial and guided tour of the dungeon. Daily 10 am–5 pm, April 1–Nov 30.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Witch History Museum

  • Guided tour featuring the history of the 1692 Witch Trials through life-sized scenes depicting Salem’s untold stories.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

The Witch House

Facebook.com/SalemWitchHouse

  • Salem’s only building with direct ties to the witch trials, the 17th century home of Judge Jonathon Corwin. Open daily from mid-March through November.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

World of Wizardry

Facebook.com/SalemWorldOfWizardry | @SalemWorldOfWizardry

  • Explore magical realms in this self-guided, interactive fantasy magic museum. See the Wizard’s chamber, a magic forest, a dragon’s lair, and more. Perfect for families, humans, witches, and wizards!
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

1692 Before and After*

Facebook | IG @1692_Salem

  • Come unearth the secrets of Salem with 1692 Before and After. This two-hour walking tour is the most comprehensive and highest-rated historical tour of the Witch Trials in Salem.
  • Please contact [email protected] (or call/text 781-420-6376) to coordinate your visit!
  • One ticket per passholder.

Black Cat Tour*

Facebook.com/SalemBlackCatTours | IG @BlackCatTours

  • Experience captivating true tales of Salem with our daytime historical and ghostly night tours! Voted one of the 10 best ghost tours in the US four years in a row!
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Candlelit Ghostly Walking Tour*

Facebook.com/SalemMassWax | IG @SalemWaxMuseum

  • On this hour-long stroll you will light your own path, lantern in hand, and listen to tales of Salem’s famous hauntings and histories.One of the longest running walking tours in Salem, we celebrated our 30th anniversary in 2023.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Essex Heritage Boat Tours*

10 Blaney Street | 978-244-2036 | BakersIslandLight.org/visit

Facebook.com/EssexHeritage | @EssexHeritage

  • Get out on the water this summer with Essex Heritage. Trips to Bakers Island Light, Misery Island, and special tours are available.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

First Church in Salem UU

Facebook.com/FirstChurchInSalemUnitarian | IG @FirstChurchinSalemUU

  • Explore the connections of The First Church of Salem, its parishioners, and the Salem Witch Trials of 1692! Tours are available on weekends from August to the first weekend of November! Visit our website for tickets and details.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Mahi Cruises*

Facebook.com/MahiCruises | IG @MahiCruises

  • Experience the beauty of the Salem Sound, while passing five working lighthouses and stunning estates. Cozy up with a hot beverage while soaking in the breathtaking fall foliage and local insights.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Ghosts

Facebook.com/usghostadventures | @usghostadv

  • Explore Salem’s layered past on our daytime walking tours, from the Secrets of Salem Hidden History Experience to The Witches & Witchcraft of Salem tours, where you’ll uncover hidden history, folklore, and the real events behind the 1692 Witch Trials. Visit iconic locations including the Salem Witch House, the Old Burying Point Cemetery, and the legendary Ropes Mansion—famously featured in Hocus Pocus.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Historical Tours*

Facebook.com/SalemHistoricalTours | @SalemHistoricalTours

  • We are Salem’s oldest, most respected & recommended tour company, celebrating over 25 years. Local, certified guides provide history tours on witchcraft, maritime and revolutionary history (morning & afternoon) as well ghost/paranormal tours (afternoon & evening).
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Food Tours

Facebook.com/SalemFoodTours| @SalemFoodTours

  • Salem Food Tours offers a tour for every kind of visit. The Morning Walk is our history-forward option, framed by a breakfast treat at the start and a spice tasting at the end as you learn the story of Salem. The Afternoon Stroll and signature Salem Food Tour go deeper into tastings along the way.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Kids Tours*

Facebook.com/SalemKidsTour | @SalemKidsTours

  • Salem’s Wicked Walking Tour for children and families. Kids discover history, mystery, and a little magic on the only tour that gives a kids’ eye view of Salem’s captivating past. Ages 5+.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Night Tour*

Facebook.com/SalemGhostTour | @SalemNightTour

  • Salem’s nightly “Haunt and History Tour.” Join the adventure every night at 8:00 pm, our licensed guides lead you through legends, history, and the infamous hysteria of 1692.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Salem Trolley

8 Central Street | 978-744-5469 | SalemTrolley.com

Facebook.com/SalemTrolley | @SalemTrolley

  • Ride the Red Trolley! Salem’s original trolley tour. Experience nearly 400 years of diverse history in our one-hour narrated tour. Special tours are available.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One ticket per passholder.

Spellbound Tours*

Facebook.com/DrVitka | IG @SpellboundTours

  • Salem’s original supernatural experience. Top-rated on TripAdvisor! Frightening, historically accurate tours by professional paranormal investigators. Explore the Witch Trials, vampire folklore, and voodoo! Tour meets at Armory Park Bell.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Witch City Walking Tours*

Facebook.com/WitchCityWalkingTours | @WitchCityWalkingTours

  • Salem’s most LOVED tour! Certificate of Excellence multiple years on TripAdvisor. Rated the “Number One Cultural & Historical Tour in the United States” -TripAdvisor 2023 & 2024. Call/text for reservations.
  • Please contact [email protected] to coordinate your visit!
  • One ticket per passholder.

Beverage at Blackcraft Coffee

Facebook.com/BlackCraftCult | @BlackcraftSalem

  • Tucked in the back right corner of Blackcraft Salem you will find Blackcraft Coffee, which was built to resemble a witch’s cottage. Our cafe features speciality drinks and treats inspired by the Witch City!
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One beverage per passholder.

High Tea at Jolie Tea

Facebook.com/JolieTeaCo | @JolieTeaCo

  • Join us for High Tea at our 316 Derby Street location in Salem. Browse over 300 tea blends, or make your own custom tea!
  • Contact [email protected] to make your reservation.
  • One high tea experience per passholder.

Pastry at A&J King Bakery

Facebook.com/AJKingBakery | IG @AJKingBakery

  • Since 2006, A&J King has led the artisan food movement, offering pastries, bread, espresso, and more. Partnering with local farms, they serve fresh, locally-made products. Stop by for a quick bite or sit down and enjoy!
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One pastry item per passholder.

Scoop at Holy Cow Ice Cream

Facebook.com/HolyCowIceCreamCafe | IG @HolyCowIceCreamCafe

  • National award-winning, homemade, and super premium ice cream. Offering creative flavor combinations, house-made mix-ins, and nostalgic treats. Home of the 2022 North American Ice Cream Association’s “Flavor of the Year”.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One scoop per passholder.

Tasting Experience at The Chocolate Pantry

Facebook | @shopthechocolatepantry

This is a global experience! Our pantry is filled with imported, handcrafted chocolate, with over 50 flavors. We also have specialty items VG, GF, and SF. Customized event favors available.

  • Please contact a[email protected] to coordinate your visit!
  • One tasting experience per passholder.

Scoop at Whimsy’s Sweet Life

Facebook | IG @Whimsys26

  • Whimsy’s is a whimsical, magical ice cream, chocolate, and gift shop nestled in Downtown Salem. Indulge in 16 rotating flavors of local ice cream, over 20 varieties of fine chocolates, and freshly baked cookies. Sip on craft soda, hot chocolate, local tea, or cider, served hot or cold to match the season.
  • No advance reservation needed, present VIP Pass at ticket desk.
  • One scoop per passholder.