Due to COVID-19, our Salem’s So Sweet event will likely look very different in 2021. Please read the information below carefully, and be aware that details may change as needed.
The 19th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival continues a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! This year’s festival will run for two full weeks (February 1-14, 2021), including two weekends! The first weekend of Feb. 6 & 7 will reflect our usual SWEET programming (ice sculptures and illumination), while the second weekend of Feb. 13 & 14 will HEAT things up with warming stations and an emphasis on spicy as well as sweet.
There will be NO CHOCOLATE & WINE EVENT this year. Instead we will be heavily promoting takeout options from participating restaurants over the course of the two weeks.
In place of the Golden Ticket and brochure, this year’s event will include a PUNCHED POSTCARD AND CONTEST for visitors and locals who shop and dine downtown.
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Salem’s So Sweet is organized by Salem Main Streets and the Salem Chamber of Commerce, and supported by Destination Salem, Retonica, Scarlet Letter Press, St. Jean’s Credit Union, Rockafellas, and community media partner Creative Collective.