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About Salem
Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween.
About Salem Haunted Happenings
A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October. Created in 1982, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem throughout the year. For complete information visit HauntedHappenings.org.
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About Destination Salem
As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, visit Salem.org.
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Press Contact: Ashley Judge, Executive Director, ajudge@salem.org
Media Visits
Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.
Destination Salem is not able to arrange for hosted visits during the month of October. We would love to work with you during another time of the year.
Photo Galleries
High resolution images and B-roll are available on request. Please email Ashley Judge, Executive Director, ajudge@salem.org for Dropbox links.
Press Releases
Salem Celebrates 400 Years with a Yearlong Calendar of Festivals, Events, and Commemorations, February 3, 2026
Discover the Spirit of the Holidays in Salem, Massachusetts, November 20, 2025
Halloween Day Visitors Up 7.2% as Salem Sustains Record October Tourism Levels, November 5, 2025
City of Salem Releases Guide to Visiting on Halloween 2025, October 21, 2025
Local Salem Businesses Rally to Reopen Salem Armory Regional Visitor Center During Federal Shutdown, October 9, 2025
Top 10 Tips for a Wicked Good Visit to Salem during Haunted Happenings, September 12, 2025
Salem, Massachusetts, Gears Up for Another Spellbinding October, August 19th, 2025
Salem Sizzles This Summer with Festivals, Fireworks, and Family Fun, May 30th, 2025
17th Annual Salem Arts Festival Prepares for 2025, May 19th, 2025
Salem’s So Sweet Festival Returns For 23rd Year In February, January 29th, 2025
Salem, Massachusetts Announces Festivals for 2025 , January 24th, 2025
Celebrate the Magic of the Holidays in Salem, Massachusetts, November 22nd, 2024
October in Salem, Massachusetts Breaks Visitor Record, November 4th, 2024
Visiting Salem On Halloween 2024, October 25th, 2024
October Special Events and Tips to Make the Most of Salem Haunted Happenings, October 3rd, 2024
Destination Salem Announces Ashley Judge as New Executive Director, July 23rd, 2024
Salem in the News
Tourism officials say 96K visited Salem on Halloween – NBC Boston – November 7, 2025
Here’s how many people visited Salem this past Halloween – Boston Globe – November 5, 2025
Paganism is on the rise—here’s where to discover its traditions – National Geographic – October 31, 2025
Um guia completo para sobreviver ao Halloween 2025 – Diário de Comércio – October 31, 2025
Bathroom crisis adverted! How Salem fought to reopen National Park Service visitor center – The Boston Globe – October 26, 2025
Salem not letting frightening forecast dampen spirits ahead of Halloween – CBS Boston – October 24, 2025
Salem Community Rallies to Keep Public Restrooms Open Amid Shutdown – Boston’s Rock 92.9 – October 23, 2025
How Salem rallied after the government shutdown closed bathrooms during its busy Halloween season – Boston Globe – October 23, 2025
Witch City rallies to reopen National Park Service visitor center for Halloween – WBUR – October 21, 2025
Mayor Pangallo Releases the Latest Episode of his Podcast, Salem Compass – Salem Compass Podcast – October 9, 2025
Halloween a Salem con i bambini: tra zucche e streghe nella città più da brivido che ci sia! Se – Family Go – October 6, 2025
31 Ways to Celebrate Halloween in Greater Boston, From Mildly Spooky to Absolutely Terrifying – The Boston Globe – October 3, 2025
Bay State Buzz: Business, Rentals & October Magic – WRKO-AM, September 21, 2025
How to See Salem, Massachusetts, at Its Spookiest – Condé Nast Traveler, September 20, 2025
Salem’s October Club Aims To Turn Halloween Tourism Boom Into Lasting Impact – The Salem Pantry – Patch – September 12, 2025
– The Boston Globe – September 12, 2025
Exploring Boston: Father and daughter find unity in the US – The New Zealand Times – August 23, 2025
Rediscovering New England: Part 1 Coastal Massachusetts – Just Luxe – August 20, 2025
– Boston Globe – August 15, 2025
Why spooky season isn’t the only time to make the trip to Salem, Massachusetts – CBS News – July 25, 2025
Salem casts a spell – even without the witchcraft – National Geographic – July 7, 2025
How Salem faced up to its dark past to become one of the most inclusive towns in America – The Independent – June 15, 2025
Salem is Putting Tourists to the Test – WBZ NewsRadio – May 14, 2025
Salems So Sweet festival kicks off – The Salem News – February 10, 2025
Grab your broomsticks, we’re going to Witch City! – South Florida Insider – November 20, 2024
Destination Salem’s Ashley Judge Is ‘Obsessed’ with User Experience – USAENEWS – November 24, 2024
A small city with a haunting history on Massachusetts’ North Shore – Journeys – Fall 2024
How to do spooky season the right way in Salem – National Geographic – October 30, 2024
Destination Salem Releases Guide for Visiting on Halloween – The Salem Times – October 31, 2024
America’s historic ‘Witch City’ that’s a magical haunt year-round, The Times – October 21, 2024
Five things: New schizophrenia drug, clean energy jobs, Mass. bank deposits and it’s holiday season in Salem, September 27, 2024
Why Coolcations are the Next Big Travel Trend, Plus Where to Go and What to Do, USA Today – September 19th, 2024
15 Best Fall Festivals to Celebrate Harvest Season September 13, 2024
Healey-Driscoll Administration, City of Salem and Crowley Celebrate Groundbreaking of Second Offshore Wind Terminal, August 15, 2024
Salem’s Mack Farm To Host State Urban Agriculture Week Event On Friday, August 14, 2024
Salem Lit Fest Returns For 15th Year In 2024, August 14, 2024
Salem Uncovered Shows You Why History is Better Than Fiction, August 8, 2024
Ghostly Girls Getaways : Fun Friday the 13th Explorations in Salem, August 1, 2024
Blues, Boats, and More: 10 Ways to Enjoy the North Shore in August, July 31, 2024
Salem Students Show Off Skills At LEAP For Education Gallery Walk, August 15, 2024
Salem Jazz and Soul Festival raises money for local music education, August 17, 2024
Channing Tatum spotted in Salem, August 17, 2024
Wicked Good Books – Salem, MA, August 17, 2024
Spooky tumblers from Spirit Halloween are the spooky-season accessory we didn’t know we wanted, August 16, 2024
5 Things to Do this Weekend, August 16, 2024
The Most Picturesque Small Towns In Massachusetts, August 16, 2024
Channing Tatum bewitches the North Shore on a visit to Salem, August 16, 2024
This Day in History on August 19: Salem Witch Trials Continue, August 19, 2024
Channing Tatum gets spooky with daughter Evie during 3-day Salem trip, August 19, 2024
Channing Tatum Spends 3 Days Touring Salem, Guides Say Star “Could Not Have Been Nicer”, August 19, 2024
Want to learn about magic and mediums? Here’s an exhibit for you to check out in Salem., August 18, 2024
Channing Tatum Takes Tour of Salem with Daughter Everly, 11: ‘She’s Very Interested in Halloween’, August 17, 2024
9 Places The Young & Cool Are Traveling This Fall — And It’s Not New York Or California, August 23, 2024
These 3 MA zip codes are the hottest for home sales, per Realtor.com. See where, August 22, 2024
Small but mighty towns make up 2024 list of hottest zip codes for homebuyers, August 21, 2024
The 10 hottest ZIP codes in America, August 21, 2024
Hear a new song from Kal Marks, “A Functional Earth”, August 21, 2024
Realtor.com Ranks Mount Laurel Number 6 in U.S. for “Hottest Zip Code”, August 21, 2024
Channing Tatum spends 3 days touring Salem, guides say star “could not have been nicer”, August 21, 2024
Channing Tatum took his daughter to visit Salem. Here’s everywhere they went, August 21, 2024
Realtor.com® Unveils the 2024 Hottest ZIP Codes in America: Midwest and Northeast ZIPs Dominate this Years List, August 20, 2024
These Massachusetts cities rank high in housing market demand, Realtor.com reportHaunted Happenings, August 20, 2024
Houses don’t stay on market long in these hot ZIP codes, August 20, 2024
Channing Tatum visits Salem Witch Trial sites, August 19, 2024
23 Ways to Have Family Fun on the North Shore This Summer, July 10, 2024
In Salem, explosion of visitors has become a hot-button issue. Now the city is clamping down on tour guides., July 2, 2024
New England Day Trips – Salem Mass, June 25, 2024
8 Amazing Places to Visit in Salem in June 2024, June 6, 2024
10 Ways to Relish June and July on the North Shore, May 31, 2024
A Spooky Tour List of the 5 Most Haunted Places in Salem, MA, May 24, 2024
Salem Weather in May 2024 and Best Places to Visit, May 7, 2024
Salem is a Wicked Good Destination for Art Lovers, April 24, 2024
7 Amazing Places to Visit in Salem, MA, April 11, 2024
5 Things to do this weekend – Salem Muster, April 13, 2024
10 Best Destinations to Visit Salem, MA 2024, April 11, 2024
Why Summer is a Great Time to Visit Marblehead Mass, April 5, 2024
The 10 Most Overlooked Town in Massachusetts, March 31, 2024
Spring Film Festivals – Salem, March 13, 2024
Best Hotels in Salem Massachusetts, February 28, 2024
Salem’s So Sweet Returns Feb 9-11, February 6, 2024
10 Offbeat Towns to Visit in Massachusetts, January 31, 2024
Salem Film Fest 2024 Lineup Reveal Set For Cinema Salem, January 30, 2024
22 Ways to Beat the Winter Blues, January 26, 2024
NBCVB presents awards to ‘tourism champions’, January 26, 2024
A chocolate festival in Salem, icy fun in Quebec, and a stylish bag for your water bottle, January 18, 2024
8 Of The Quirkiest Towns In Massachusetts, January 17, 2024
Comedy, Chocolate, and Seven More Things to Do North of Boston in January and February, January 8, 2024
Your ultimate guide to Halloween Week in Salem: from tricks to treats – Boston Globe (October 20th, 2023)
Vegan Eats and Antique Treats: Your Witchy, History-Packed Guide to Salem, Massachusetts – Green Matters (October 18th, 2023)
These Small Towns In Massachusetts Have The Best Historic Districts – World Atlas (October 18th, 2023)
10 wickedly charming reasons to visit Salem, Massachusetts, and what to see and do – USA Today (October 18th, 2023)
The Salem Scaries! – WBUR (October 7th, 2023)
Things to do in Salem – The Every Girl (October 6th, 2023)
Salem Halloween 2023: Residents’ Night Out With ‘Hocus Pocus’ Party – Patch (October 4th, 2023)
What’s Salem, Massachusetts Actually Like In October? I Went And Here Are The Highlights – Rock 92.9 (October 4th, 2023)
Here’s what’s happening in Salem during the first weekend of October – Mass Live (September 28th, 2023)
Your guide to 48 hours in the Witch City – Bos Today (September 18th, 2023)
Things to book in advance before visiting Salem in October – The Travel (September 11th, 2023)
Literary Festival – Boston Globe (September 3rd, 2023)
Best East Coast Cities to Visit in the US in Fall – Salem – The Travel (August 27th, 2023)
Salem and the enslaved people and indentured servants who contributed to its rise during the Age of Sail – Hidden Compass (August 8th, 2023)
Things to do in Salem Ma with Kids – New England with Love (August 5th, 2023)
The Witch City is open, and it’s no ghost town, either – Boston Globe (August 3rd, 2023)
Itinerary: Salem Massachusetts – Group Tour Magazine (August 1st, 2023)
14 Things to do in Salem this summer – Wealth of Geeks (July 19th, 2023)
Salem Heritage Days – Patch (July 19th, 2023)
Weekend road trip: Salem, Massachusetts (from Salem so Sweet FAM) – Times Union (July 6th, 2023)
The Best Day Trips from Boston – The Planet (June 25th, 2023)
Things to do Boston to Portland, Maine – #2 Salem, Mass – The Travel (June 25th, 2023)
7 Ways to Celebrate and Honor Pride Month on the Northshore – North Shore Magazine (June 7th, 2023)
5 things to do this weekend, including ‘Rooted’ and the Salem Arts Festival – WBUR Radio (June 1st, 2023)
June events – Salem Arts Festival – North Shore Magazine (June 1st, 2023)
6 Activities For a Fun, Late-May Weekend on the North Shore – North Shore Magazine (May 19th, 2023)
Vibrant Art Scene Blooms in Salem – North Shore Magazine (May 2nd, 2023)
Kid Friendly Things to do in Salem – Samantha Show (April 24th, 2023)
There’s More than Magic in Salem Mass- Salem Film Fest – WCVB Chronicle (April 3rd, 2023)
Museum Exhibits, Music, and Other April Arts Happenings on the North Shore – North Shore Magazine (March 29th, 2023)
Salem Horror Fest 2023 – The Daily (March 20th, 2023)
10 Things to do North of Boston this March-Salem Film Fest – North Shore Magazine (March 1st, 2023)
Salem Film Fest – North Shore Magazine ( February 22nd, 2023)
The goblins are gone, but the gobbling continues. These bakeries are thriving in Salem, even in the off-season – Boston Globe (February 14th, 2023)
Salem’s So Sweet returns for annual Valentine’s Chocolate & Ice Sculpture Festival – Boston Globe (February 8th, 2023)
Front page story: Destination Salem’s budget and marketing for 2023 – Salem News (February 6th, 2023)
Things to do: Salem’s So Sweet – Boston Globe (February 3rd, 2023)
Salem Community Leaders Share a Few of Their Favorite Things – Kathryn Horrigan featured. – PEM Blog (January 5th)
10 Things to do on the North Shore in JanFeb – Salem’s So Sweet – North Shore Magazine (January 3rd, 2023)
Sip Hot Chocolate with a History – Kakawa Chocolate House– Yankee Magazine (January 2023)
How Salem, Massachusetts Becomes America’s Halloween Capitol – Today Show (October 2022)
The Witches of Salem: A Travelers Guide to America’s Spookiest Towns – Wall Street Journal (October 2022)
Salem is the Halloween capital of American – But it wasn’t always that way – WGBH (October 2022)
Best if by Sea – Salem News (October, 2022)
Northeast Traveler – (October, 2022)
Fall Day Trips – Connecticut Magazine (October, 2022)
Things To Do in Salem Massachusetts, Year Round – AAA (September 29th, 2022)
