Holiday Happenings: Why Salem’s Most Authentic Season Matters More Than Ever
11-24-25
Written by John Andrews, Creative Collective (on behalf of Creative Collective and Salem Main Streets) When 73% of global travelers seek authentic local experiences, they’re looking for genuine community traditions they can join, not performances staged for consumption. Holiday Happenings offers exactly that—how a 400-year-old seaport city actually celebrates the season. It exists because Salem’s business community asked for better...
