Group Tour

Traveling to Salem with a group?
Whether you’re planning your first trip or a repeat visit, we’ve got you covered

Salem and Massachusetts Guidelines for 2021

If you are planning to bring a group to Salem in 2021, we strongly encourage you to contact us with the date and times of your visit, and to review the COVID precautions in place in Salem. We want to ensure your and your customers’ expectations are met, and that your drivers know where to go for drop-off/pick-up and parking.

On April 30 the Face Coverings Order was relaxed for some outdoor settings in Massachusetts. Please note: Face coverings are still required outdoors and indoors in parks and the downtown district in Salem.  The local public health order superseeds the State order. 

Effective May 29, and subject to public health and vaccination data, gathering limits will increase to 200 people indoors and 250 people outdoors for event venues, public settings and private settings.

Effective August 1, and subject to public health and vaccination data, all industry restrictions will be lifted and capacity will increase to 100% for all industries, with businesses encouraged to continue following best practices. The gathering limit will be rescinded.  Depending on vaccine distribution and public health data, the Administration may consider re-evaluating the August 1st date.

Face Coverings Order 

  • Effective April 30th, the Face Coverings Order will be relaxed for some outdoor settings. 
  • Face coverings will be required outside in public when it is not possible to socially distance, and at other times required by sector-specific guidance. 
  • Per local health order: Face coverings are still required in the downtown district and parks in Salem because it is not possible to socially distance in these high-traffic areas. 
  • Face coverings will still be required at all times in indoor public places.
  • Face coverings will continue to be required at all times at events, whether held indoors or outdoors and whether held in a public space or private home, except for when eating or drinking.

Here is a quick list of other Massachusetts guidelines to note:

Restaurants are restricted to groups of 6 or fewer at tables. On March 22, pending public health data, the gathering limits will increase.

Bus Parking Changes: More than 50 restaurants in Salem have expanded their seating and/or curbside service into parking spaces, and some of these may affect bus parking spaces. Please contact us before bringing a bus to Salem this fall so we can identify the most practical locations for drop-off and pick-up.

Salem Haunted Happenings is in the planning phases, and we are cautiously planning a full month of Salem Haunted Happenings for 2021.

If you are coming into Salem, please download the new Salem app and enable push notifications for the day(s) you are in Salem. We will share event, location, parking, and traffic updates throughout the month.

Capacity restrictions: Walking tours are capped at 25 participants and museums and attractions are restricted to 40-50% capacity through the end of July.  It is crucial that you or your customers purchase tickets or make reservations in advance wherever possible, otherwise you run the risk of 1-2 hour lines to get into businesses.

Tour Bus Capacity: Per the Massachusetts reopening guidelines, tour buses are restricted to 50% capacity. Please review sector specific guidelines at mass.gov.

We make every effort to provide useful information for teachers, tour planners, tour operators and motor coach drivers. Each of Salem’s sites and attractions has its own regulations for groups, which you can find in the free Salem Guide.

Salem is a town for all seasons. That said, Salem’s peak season is June through October, and October is the busiest month of the year. So please book your group tours as early as possible. Many attractions take reservations as early as a year in advance.

Destination Salem has worked with the City Council and Salem Police Department to update the Tour Bus Parking Ordinance in Salem.

Click here for the Salem Motor Coach Guidelines and Parking Map.

To request print copies of the new Motor Coach & Bus Guidelines and Parking Map, please email Kate Fox at kfox@salem.org.

Parking and drop zones in Salem:

15-MINUTE DROP ZONES
Washington Square West
New Liberty Street at the Visitor Center (1)
Derby Street at the Salem Maritime National Historic Site (2)

2-HOUR PARKING
Washington Square South (3) 
Congress Street southbound (4) 

1-HOUR PARKING
Lynde Street (1)
Essex Street at the Ropes Mansion (1)

LONG TERM PARKING
Fort Avenue
Salem Willows

Please note! Bus parking is no longer available on the Hawthorne Triangle at Derby Street or on Derby Street (3 spaces) near Liberty Street (2 spaces).

The Salem Motor Coach Guide features a foldout map of downtown Salem, and includes access routes, parking instructions, drop-off zone location and other useful information for the drivers and tour operators who bring visitors to Salem via motor coach.

View and print the 2020 Group Tour Profile Sheet here.

Accommodations

Photo by Ralph Morang

Hampton Inn Salem
11 Dodge Street | 978 414 3100 | Jill.Gray@Hilton.com
History Starts with Brand New Accommodations! Our hotel is located downtown Salem, steps from many attractions! Complimentary Wi-Fi.
Group Capacity: Up to 60 rooms per night, based upon double occupancy.
Group Rates: Contact the Hampton Inn Salem Boston directly to learn about seasonal rates.
Comp. Policy: Varies depending on group and need.
Terms: 6 week cut off with 80% attrition
Motor Coach Parking: Complimentary Bus Parking is available within close proximity
salemboston.hamptonbyhilton.com

Hawthorne Hotel
18 Washington Square West | 978-744-4080
The historic Hawthorne Hotel is an elegant full-service hotel in the heart of Salem. Complimentary Wi-Fi. ♿
Group Capacity: Up to 40 rooms per night.
Group Rates: Contact the Hawthorne Hotel directly to learn about seasonal rates.
Comp. Policy: Varies depending on group and need.
Terms: Deposit required at time of booking with the remainder being paid three weeks before the group arrives. Credit card authorization required in order to guarantee group.
Motor Coach Parking: There is bus parking along Salem Common. 
HawthorneHotel.com

Salem Waterfront Hotel & Suites
225 Derby Street | 978-740-8788
Full-service hotel located in the waterfront district of downtown Salem. Wi-Fi. ♿
Group Capacity: 80 people based on double occupancy.
Group Rates: Contact Hotel directly for seasonal group rates.
Comp. Policy: Varies depending on group and needs.
Terms: 6 week cutoff date with 80% attrition.
Motor Coach Parking: Complimentary parking is available.
SalemWaterfrontHotel.com | Salem Waterfront Hotel Group Tour Profile Sheet

Receptive Operator

Wolfe Adventures & Tours, LLC
163 High Street, Newburyport, MA | 978-255-1645
Customized day and overnight tours for small to large groups. Receptive tour operator, multi-lingual step-on guides. “Spirits & Mayhem of Salem” 90-minute walking ghost tour w/ minimum of 20.
Group Rates: Customized tours are priced to meet your needs and budget. Call for details.
Step-on Guide Rates: English-speaking, $255 for half-day; $375 for a full day (up to 8 hours); Italian, French, German-speaking, $300 for half-day, $400 for a full day (up to 8 hours). Salem Only (walking or driving/walking), up to 3 hours: $175. Rates do not include tips for guides, which can be included ahead of time or day of directly.
Comp. Policy: Varies depending on group and needs.
Email taunya@wolfetours.com or susan@wolfetours.com for more information.
WolfeTours.com

Transportation

MBTA Train & Bus Service
MBTA Commuter Rail | 800-392-6100
MBTA Commuter Rail connects Salem to Boston’s North Station via both the Newburyport and Rockport Lines. Walk from Salem Depot to downtown shopping, dining, attractions, and waterfront. Bus #450/450W from Haymarket/Wonderland, Bus #459 from Logan Airport.♿
MBTA.com

Salem Ferry
10 Blaney Street/1 Long Wharf, Boston | 877-SEE-WHALE
Round-trip service between Salem and downtown Boston. Each ferry ticket entitles Guest to discounts at over 40 restaurants, shops and attractions in Salem and Boston. ♿
Group Capacity: 149.
Terms: 50% deposit with balance due upon arrival.
Motor Coach Parking: There is ample free coach parking at the Ferry landing.
Comp. Policy: Guide and driver complimentary.
SalemFerry.com

Museums & Attractions

Gallows Hill Museum/Theatre
7 Lynde Street | 978-825-0222
An interactive program presenting the facts, myths and legends of the Salem Witch Trials using state-of-the-art special effects. ♿
Group Contact: Brenda Canady; gallowshillsalem@gmail.com
Group Bookings: March-Nov.
Group Capacity: 85
Terms: Payment in advance. Check (MA) only or credit card.
Motor Coach Parking: Within walking distance.
Comp. Policy: Upon request.
GallowsHillSalem.com

The House of the Seven Gables
115 Derby Street | 978-744-0991
Tour of The House of the Seven Gables, admission includes the Nathaniel Hawthorne birthplace, waterfront views, and a unique museum store. In 2021, we do not anticipate being able to offer interior access to large groups. We strongly suggest booking our Gardens and Grounds Experience which includes historic audio tour and access to Visitor Center and Museum Store.
Group Capacity: Based on state and local COVID-19 guidelines.
Terms: Reservations and group rates apply to groups of 10 or more. 2 weeks advance notice is needed for group visits. Group rates not available on holidays and October weekends.
Motor Coach Parking: Limited motor coach parking onsite, additional parking within walking distance.
Comp. Policy: 1 bus driver and 1 professional tour escort per bus, and 1 chaperone per every 10 students.
7Gables.org | The House of the Seven Gables Group Tour Profile Sheet

Historic New England’s Phillips House Museum
34 Chestnut Street | 978-744-0440
Visit Historic New England’s Phillips House on Historic Chestnut Street and learn about the Phillips family and their domestic staff in the early 1900’s. Antique carriages & cars.
Group Capacity & Terms: Please call: 978-744-0440
Motor Coach Parking: Within walking distance.
Comp. Policy: Tour leader/chaperones/bus drivers.
HistoricNewEngland.org

Mahi Harbor Cruises & Private Events
24 Congress Street | 978-825-0001
Cruising daily May – November from downtown Salem. Offering an ever-changing variety of harbor cruises, plus private events, custom group tours and unique transportation options. Full bar & fresh eats!  ♿
Group Capacity: 150
Terms: $16-22 per person.
Motor Coach Parking: On site per availability.
Comp Policy: Drivers and escort cruise free.
MahiCruises.com

New England Pirate Museum
274 Derby Street | 978-741-2800
A guided tour of a re-created dockside village and pirate ship. Open daily 10:00 am-5:00 pm May-Oct. Last tour starts at 5pm. Extended hours in October. ♿
Group Capacity: 50
Group Rates: Available upon request.
Terms: Cash/credit card/check upon arrival.
Motor Coach Parking: Within walking distance.
Comp. Policy: 1 adult per every 10 students.
PirateMuseum.com

Omen Psychic Parlor & Witchcraft Emporium
184 Essex Street | 978-666-0763
Warlocks Christian Day and Brian Cain present an authentic old-style psychic parlor and Witchcraft shop featuring gifted psychics specializing in Tarot, mediumship, palmistry, and more. ♿
Groups: Call for group information.
OMENSalem.com

Peabody Essex Museum
161 Essex Street | 866-745-1876
The Peabody Essex Museum is one of the nation’s fastest-growing art museums. Features art and culture from New England and around the world, including a 200-year-old Chinese House. Wi-Fi.
Group Contact: grouptours@pem.org
Group Capacity: 100 students, 75 other. 
Terms: Cash/credit card/check upon arrival.
Motor Coach Parking: Within walking distance.
Comp. Policy: Escorts/driver, 1 adult per 10 students.
PEM.org

Salem Arts Association
211 Bridge Street (Ash St Door) (978) 745-4850
Our galleries and shop present exhibitions of artistic creations by local artists from across Boston’s North Shore. We’re an all-volunteer, nonprofit organization. Open Saturdays and Sundays 12:00 pm-6:00 pm.
Group Capacity: 100
Group Rate: FREE
Motor Coach Parking: Within walking distance.
SalemArts.org

Salem Maritime National Historic Site
160 Derby Street | 978-740-1650
The National Park Service preserves one of America’s most influential ports featuring historic buildings, wharves, and the vessel Friendship (currently undergoing restoration work).
Groups: Call for group information.
NPS.gov/SaMa

Salem Wax Museum of Witches & Seafarers
288 Derby Street | 978-740-2929
Salem’s original wax museum, family-owned and operated for over two decades! London-made wax figures depicting Salem’s history from the witch trials hysteria and bold seafarers. ♿
Group Capacity: 25+
Terms: 50% in advance special and October events require full payment in advance.
Motor Coach Parking: Within walking distance.
Comp. Policy: Driver/1 adult per 10 students.
SalemWaxMuseum.com

Salem Witch Museum
19 1/2 Washington Square North | 978-744-1692
Salem’s most visited museum, featuring the exhibit, Witches: Evolving Perceptions. An ABA Top Attraction for Groups in 2015! Can accommodate 125 people every half hour. ♿
Group Capacity: 125 every 30 minutes.
Terms: See SalemWitchMuseum.com/Groups.
Motor Coach Parking: Within walking distance.
Comp. Policy: Group leader/driver, 1 adult per 10 students.
SalemWitchMuseum.com

Salem Witch Village
282 Derby Street | 978-740-2929
Discover the myths and the facts surrounding witches and their craft! For the answers and truth behind the legends. ♿
Group Capacity: 25+
Terms: 50% in advance special and October events require payment in full in advance.
Motor Coach Parking: Within walking distance.
Comp. Policy: Driver/1 adult per 10 students.
SalemWitchVillage.biz

The Satanic Temple
64 Bridge Street | 857-523-2200
Stunning house, art exhibitions, and 8 ½-foot-tall bronze Baphomet statue.
Group Capacity: 49
Terms: Cash/credit card upon arrival. Group rates apply to groups of 10 or more. Group rates not available in October.
Motor Coach Parking: Free parking at the location
Comp. Policy: 1 comp adult for every 10 paid students
www.salemartgallery.com

The Witchery
61 Wharf Street | 339-203-1307
Crafting, Tarot Readings, Shows. Stop by The Witchery to make a broom, see a show, get a group or private tarot reading and more! Group bookings year-round.
Capacity: 2-20 per hour depending on the program
Price: Contact for group rates.
Length of Stay: About 60 minutes.
Payment: Cash, check, credit. Some reservations require a deposit.
Comps: Available for drivers, tour directors, and teachers for groups of 20+.
TheWitcherySalem.com | TheWitcherySalem.com/Groups

Witch Dungeon Museum
16 Lynde Street | 978-741-3570
Award-winning live reenactment of a 1692 witch trial, followed by a guided tour of the dungeon. The most exciting experience in Salem. Open daily 10:00 am-5:00 pm April through November.
Group Capacity: 100
Terms: Cash/credit card/check upon arrival.
Motor Coach Parking: Within walking distance.
Comp. Policy: 1 adult per 10 students.
WitchDungeon.com

Witch History Museum
197-201 Essex Street | 978-741-7770
Learn about Salem’s 1692 Witch Trials with an interactive tour. Walk among 15 life-sized scenes depicting these tragic untold stories of Salem. Open daily 10:00 am-5:00 pm April through November.
Group Capacity: 60
Terms: Cash/credit card/check upon arrival.
Motor Coach Parking: Within walking distance.
Comp. Policy: 1 adult per 10 students.
WitchHistoryMuseum.com

Witch Pix
172 Essex Street | 978-745-2021
A premium witch-costume photo studio. Customize the experience for your group with Solo Portraits, Small Groupings of 2-6 and/or Full Cast shots for teams and classes
Groups: Contact Hope Hitchcock: 978-745-2021 or hope@witchpix.com.

Group Capacity: 40

Terms: 50% deposit. Major credit cards accepted.

Motor Coach Parking: Within Walking Distance
Comp. Policy: 1 Chaperone/Tour Guide per Group booking

WitchPix.com | Witch Pix Group Tour Profile Sheet | Profile Sheet P. 2 

Walking, Trolley, & Harbor Tours

A.M. Coffee Walk, Salem Food Tour, & Salem Spirits Trolley
Downtown Salem | 978-594-8811
A historic walking tour on spice trade, maritime history, and Salem’s thriving food and cultural scene w/complimentary tastings; Spirits Trolley includes stops at local makers. 
Group Capacity: 40 for A.M. Coffee Walks, 34 for Spirits Trolley, private Food Tours vary
Terms: Standard Coffee Walk $25pp. Please email info@salemfoodtours.com group manager for additional info, options and terms.
Motor Coach Parking: Multiple coach parking spaces within short walking distance.
SalemFoodTours.com

Bewitched After Dark Tours
180 Essex Street | 978-498-4061
Historical tours that reveal the true history of Salem.
Group Capacity: 50
Terms: payment is required in advance
Motor Coach Parking: see Salem.org for details
Comp Policy: Chaperones are free
BewitchedAfterDark.com

Black Cat Tours
185 Essex Street | 978-239-9145
Daytime Historical and Ghostly Night Tours. The most fun, captivating, and chilling tour experience in Salem! Details on our website, tickets online or by calling 978-239-9145.
Groups: Call for group information.
BlackCatSalem.com

Hocus Pocus Tours
Witch City Mall | 781-248-2031
Experience our unmatched passion for Salem’s history as you journey back in time on our historically accurate walking tour. Join us year-round.
Contact: Call 781-248-2031 or email hocuspocustours@gmail.com.
Motor Coach Parking: Within walking distance.
HocusPocusTours.com

Mahi Harbor Cruises & Private Events
24 Congress Street | 978-825-0001
Cruising daily May – November from downtown Salem. Offering an ever-changing variety of harbor cruises, plus private events, custom group tours and unique transportation options. Full bar & fresh eats!  ♿
Group Capacity: 150
Terms: $16-22 per person.
Motor Coach Parking: On site per availability.
Comp Policy: Drivers and escort cruise free.
MahiCruises.com

Salem Night Tour
127 Essex Street | 978-741-1170
Salem's most popular haunt and history walking tour. Accepting groups year round, even in October and the winter.
Group Capacity: 350
Terms: 50% Deposit
Motor Coach Parking: Washington Square W across from Hawthorne Hotel
Comp Policy: 1 free chaperone for every 10 students, comped driver and tour leader.
SalemGhostTours.com

Salem Day Tour
127 Essex Street | 978-741-1170 
Coverage of the Salem Witch Trials on an insightful tour with licensed guides. Limited Availability, book early. 
Group Capacity: 100
Terms: 50% deposit.
Motor Coach Parking: Washington Square W across from the Hawthorne Hotel
SalemDayTours.com

Salem Trolley
8 Central Street | 978-744-5469
One hour narrated tour of Historical Salem, Private Tours available and Step-on Guides available, Special tours include: Tales & Tombstone Tour and The Trolley Christmas Carol.
Group Capacity: 30-38 passengers depending on Trolley. We have multiple Trolleys.
Group Rates: $19.00 Adult, $18.00 Seniors for groups of 20 or more (please note Trolley runs on a first come first serve basis)
Terms: Payment in advance.
Motor Coach Parking: Within walking distance.
Comp. Policy: Escorts/drivers.
Private Tours: Call for prices depending on size of group.
SalemTrolley.com

Salem Witch Walk
125 Essex Street | 978-666-0884
Join true Salem witches and discover your own magic as you’re blessed in a magic circle, visit enchanting locations throughout the city, and learn the truth about spells, voodoo and more! ♿
Groups: Call for group information.
WitchWalk.com

Schooner Fame of Salem
Pickering Wharf Marina | 978-729-7600
Our replica of the 1812 privateer Fame offers customized tours for your group from 90 minutes to full days.
Group Contact: Capt. Mike, schoonerfame@gmail.com
Group Capacity: 49
Group Rates: Range from $500-650 on 90-minute trips
Motor Coach Parking: Derby and Congress Streets, 100 yards from dock.
SchoonerFame.com

Spellbound Tours
213 Essex Street | 978-740-1876
Frightening, historically accurate tours by professional paranormal investigators. ♿
Groups: Call for group information.
SpellboundTours.com

Restaurants

Adriatic Restaurant & Bar
155 Washington Street | 978-594-1832
Adriatic is a modern European restaurant featuring fresh fish, seasonal vegetables, homemade pastas and bread. Outdoor seating and friendly service. ♿
Groups: Call for group information.
AdriaticRestaurantandBar.com

The Cellar at The Hotel Salem
209 Essex Street | 978-992-7825
Opening November 8!
Group Capacity: 60
Menus: Pre-set menu, $20-$25/per person, there is never a room fee for groups. Meal counts are due one week before event date.
Terms: Credit cards, cash & check accepted. Preferred meal times are 11:30 am, 4:30 pm & 5:00 pm. Contract needed to secure date.
Motor Coach Parking: Within walking distance.
TheHotelSalem.com

Essex’s NY Pizza & Deli
One Witch City Mall, Suite 122 | 978-741-1383
Serving NY-style hand-tossed pizza, sandwiches and dinners. Open every day, web ordering, fast delivery and large groups welcome. Located off Essex Street. ♿
Group Capacity: 100
Menus: Choice of 4 group menus plus veggie option. $8.25-12.00/person including tax, soda, and dessert.
Comp. Policy: 1 comp. meal for every 20 paid meals. Driver is always free.
Terms: 50% deposit one week before the reserved date and 50% on the day of the event. We accept business checks, Mastercard, and Visa.
EssexsNYPizza.com

Maria’s Sweet Somethings
26 Front Street | 978-825-9111
Wicked good confections! Gourmet sweet shop and ice cream parlor. Sumptuous chocolate, find candy, unique and unusual gift, wickedly rich ice cream. The most decadent place in town!
Group Capacity: 100 ice creams in 35 minutes.
Terms: Call for group rate.
Motor Coach Parking: Within walking distance.
Find us on Facebook

Notch Brewery & Taproom
283R Derby Street | 978-238-9060
American Session beer production brewery, beer hall and beer garden in Salem, MA. Well-behaved dogs welcome in the biergarten.
Groups: Call for group information.
NotchBrewing.com

Red’s
15 Central Street | 978-745-3257
Red’s is Salem’s most popular restaurant. Serving award-winning breakfast and home cooked meals for over 50 years. Monday through Saturday 5:00 am-3:00 pm, Sunday 6:00 am-1:00 pm.
Group Capacity: 80
Terms: Cash or check.
Motor Coach Parking: Within walking distance.
Comp. Policy: Bus driver and tour guides free.
RedsSandwichShop.com

Rockafellas
231 Essex Street | 978-745-2411
In the heart of historical Salem, this casual chic restaurant is the perfect spot for cocktails and a delicious meal.
Group Capacity: 200
Terms: Pre-set menu.
Motor Coach Parking: Within walking distance.
Comp. Policy: Bus driver complimentary.
RockafellasofSalem.com

Turner’s Seafood
43 Church Street | 978-745-7665
An authentic New England seafood restaurant. Classic oyster bar and fresh seafood market with beautifully restored function facilities.
Terms: $250 deposit which will be credited to the final bill along with a signed contract. Food minimums vary depending on dates.
Motor Coach Parking: Within walking distance.
Turners-Seafood.com

Village Tavern
168 Essex Street | 978-744-2858
Upbeat American tavern serving the #1 Voted Best Burgers in Salem along with tasty appetizers and entrees – a beautiful outdoor patio, game room, and big beer list round out the experience. ♿
Group Contact: Andrew Ingemi, General Manager, art@villagetavernsalem.com
Group Capacity: Room 1: 15-35, Room 2: 40-100.
Terms: 50% deposit with signed contract. Company checks and credit cards accepted. Final payment by credit card, bank check, or cash prior to service.
Menu: Buffet and plated options available.
Motor Coach Parking: Within walking distance.
Comp. Policy: Driver and escort free.
VillageTavernSalem.com

Regional Accommodations

Cape Ann’s Marina Resort
75 Essex Avenue, Gloucester MA 01930 | 978-283-2116
Families/groups/events welcome. Waterfront hotel rooms, restaurant, indoor pool & Jacuzzi. Home to Wicked Tuna, close to beaches, walk to town. Beautiful views of the river and marina activities.
Group Capacity: 31 Rooms, Function space, Outside 200+
Group Rates: Call for rates
Terms: Call for terms based on groups and wedding blocks.
Motor Coach Parking: Yes
CapeAnnMarina.com