Wicked New England Halfway to Halloween Festival

About

For those who can’t wait for spooky season, “Wicked New England” is bringing its Halfway to Halloween Festival back to “The Witch City”, Salem, Massachusetts. The event will once again pack both floors of Old Town Hall, and will be creeping out into Derby Square for the first time. The hall will be filled with a curated vendor market featuring spooky vendors from every New England state and beyond, stage presentations by New England Halloween businesses and experiences, photo ops with iconic characters, monsters lurking and more. This second-year event will occur on Sunday, April 19, 2026, from 12:00pm-7:00pm. 

The Marketplace features vendors from every New England state and beyond with their spooky, scary, macabre and Halloween-themed merchandise for all to enjoy. From apparel to candles, jewelry, decorations, artwork, pet accessories, bath goods, apothecary items and more, every Halloween-loving guest is sure to find something to take home.

Heirloom Hallowe’en will be debuting their traveling museum showcasing the rich history of Halloween traditions and decorations. They will be decorating Old Town Hall’s stage with artifacts from their diverse collection, featuring antique jack-o’-lanterns, paper decorations, party games, postcards, and other historic treasures from Halloweens past. They will share the history of select artifacts as part of a Stage Presentation.

Additional Stage Presentations include discussions with Halloween New England as they share family-friendly Halloween offerings in New England, a “do it yourself” demonstration from beloved haunted house attraction Barrett’s Haunted Mansion, an offering from Witch City Broom Co., tales of real-life ghostly encounters from Wicked Ghost Hunters, a mass wedding vow renewal with BORAH! from Salem’s Black Hat Society where anyone in attendance can take part, a peek behind the scenes with “Hocus Pocus Live: An All New Parody Musical” presented by Summer Orlando Productions, and more!

Salem’s own BORAH! The Witch, as seen on “America’s Got Talent”, and the cast of “Hocus Pocus Live: An All New Parody Musical” will be in attendance for the entirety of the event to meet with fans at their photo ops. The latter are especially fitting as Old Town Hall was used for exterior shooting in the Disney movie “Hocus Pocus”.

New this year is the opportunity for children in attendance to trick-or-treat from participating vendors. This is a free offering for any child enjoying the event. They’ll be able to pick up a trick-or-treat bag at the event entrance. Children four and under attend free with a paid adult.

Tickets are now on sale for this one-day event. General Admission is only $11 and can be purchased on our site.

This event is sponsored by Witch City Walking Tours and Witch City Broom Co.