Media Kit

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692,
the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October.
Created in 1982, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem
throughout the year. For complete information visit HauntedHappenings.org.

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations
for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history,
fine dining, unique shopping and fun. For more information, visit Salem.org.

Press Contact: Kathryn Horrigan, Communications Specialist, khorrigan@salem.org or call 978-741-3252
Mailing address: P.O. Box 630, Salem, MA 01970

Media Visits

Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year.
Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.

Destination Salem is not able to arrange for hosted visits during the month of October.
We would love to work with you during another time of the year.

Press Releases

Salem, MA Announces Festivals for 2024, January 1 2024

Celebrate the Magic of the Holidays in Historic Salem, Massachusetts, November 15th, 2023

City of Salem Strongly Urges Public Transportation for Last Weekend of October and Halloween, October 25th, 2023

Special Events and Tips to the Make the Most of Salem’s Haunted Happenings, October 5th, 2023

Fun and Education are on the Agenda for School Vacation Week in Salem April 17 – 21, March 30th, 2023

Salem Ancestry Days Planned for April 21 – April 24, 2023 March 22nd, 2023

Salem’s So Sweet Chocolate & Ice Sculpture Festival to Warm Hearts on Valentine’s Day Weekend January 30th, 2023

Salem, Massachusetts Releases 2023 Schedule of Festivals and Events. January 18th, 2023

Salem, Massachusetts is Bringing the Joy this Holiday Season. November 21, 2022

Destination Salem to Open New Visitor Center. October 6, 2022

Salem Massachusetts to Celebrate 40th Anniversary of Salem Haunted Happenings in October 2022. August 12, 2022

Salem Announces Launch of New Heritage Trail Project. August 8, 2022

Salem, Massachusetts Offers the Perfect Summer Visit for History Buffs, Foodies, and the Curious of Mind. July 19, 2022

Salem, Massachusetts Launches Season of Arts on May 22 . May 17, 2022

Celebrate Genealogy and Ancestral Connections to Salem, Massachusetts, During a Weekend
of Lectures, Tours, and Research
. April 22, 2022

Salem Offers Many Unique Ways to Spend School Vacation Week. April 22, 2022

Destination Salem Receives Travel and Tourism Grant from Massachusetts Office of Travel and Tourism. April 6, 2022

New Businesses, Experiences Blossom in Salem this Spring . March 17, 2022

Destination Salem and Creative Collective Launch Daily Photo Challenge. February 7, 2022

Salem’s So Sweet Chocolate & Ice Sculpture Festival Returns to Welcome Valentines Day, January 26, 2022

Salem, Massachusetts Announces Full Slate of Festivals and Events for 2022, December 10, 2021

Salem in the News

Your ultimate guide to Halloween Week in Salem: from tricks to treats – Boston Globe (October 20th, 2023)

Vegan Eats and Antique Treats: Your Witchy, History-Packed Guide to Salem, Massachusetts – Green Matters (October 18th, 2023)

These Small Towns In Massachusetts Have The Best Historic Districts – World Atlas (October 18th, 2023)

10 wickedly charming reasons to visit Salem, Massachusetts, and what to see and do – USA Today (October 18th, 2023)

The Salem Scaries! – WBUR (October 7th, 2023)

Things to do in Salem – The Every Girl (October 6th, 2023)

Salem Halloween 2023: Residents’ Night Out With ‘Hocus Pocus’ Party – Patch (October 4th, 2023)

What’s Salem, Massachusetts Actually Like In October? I Went And Here Are The Highlights – Rock 92.9 (October 4th, 2023)

Here’s what’s happening in Salem during the first weekend of October – Mass Live (September 28th, 2023)

Your guide to 48 hours in the Witch City – Bos Today (September 18th, 2023)

Things to book in advance before visiting Salem in October – The Travel (September 11th, 2023)

Literary Festival – Boston Globe (September 3rd, 2023)

Best East Coast Cities to Visit in the US in Fall – Salem – The Travel (August 27th, 2023)

Salem and the enslaved people and indentured servants who contributed to its rise during the Age of Sail – Hidden Compass (August 8th, 2023)

Things to do in Salem Ma with Kids – New England with Love (August 5th, 2023)

The Witch City is open, and it’s no ghost town, either – Boston Globe (August 3rd, 2023)

Itinerary: Salem Massachusetts – Group Tour Magazine (August 1st, 2023)

14 Things to do in Salem this summer – Wealth of Geeks (July 19th, 2023)

Salem Heritage Days – Patch (July 19th, 2023)

Weekend road trip: Salem, Massachusetts (from Salem so Sweet FAM) – Times Union (July 6th, 2023)

The Best Day Trips from Boston – The Planet (June 25th, 2023)

Things to do Boston to Portland, Maine – #2 Salem, Mass – The Travel (June 25th, 2023)

7 Ways to Celebrate and Honor Pride Month on the Northshore – North Shore Magazine (June 7th, 2023)

5 things to do this weekend, including ‘Rooted’ and the Salem Arts Festival – WBUR Radio (June 1st, 2023)

June events – Salem Arts Festival – North Shore Magazine (June 1st, 2023)

6 Activities For a Fun, Late-May Weekend on the North Shore – North Shore Magazine (May 19th, 2023)

Vibrant Art Scene Blooms in Salem – North Shore Magazine (May 2nd, 2023)

Kid Friendly Things to do in Salem – Samantha Show (April 24th, 2023)

There’s More than Magic in Salem Mass- Salem Film Fest – WCVB Chronicle (April 3rd, 2023)

Museum Exhibits, Music, and Other April Arts Happenings on the North Shore – North Shore Magazine (March 29th, 2023)

Salem Horror Fest 2023 – The Daily (March 20th, 2023)

10 Things to do North of Boston this March-Salem Film Fest – North Shore Magazine (March 1st, 2023)

Salem Film Fest – North Shore Magazine ( February 22nd, 2023)

The goblins are gone, but the gobbling continues. These bakeries are thriving in Salem, even in the off-season – Boston Globe (February 14th, 2023)

Salem’s So Sweet returns for annual Valentine’s Chocolate & Ice Sculpture Festival – Boston Globe (February 8th, 2023)

Front page story: Destination Salem’s budget and marketing for 2023 – Salem News (February 6th, 2023)

Things to do: Salem’s So Sweet – Boston Globe (February 3rd, 2023)

Salem Community Leaders Share a Few of Their Favorite Things – Kathryn Horrigan featured. – PEM Blog (January 5th)

10 Things to do on the North Shore in JanFeb – Salem’s So Sweet – North Shore Magazine (January 3rd, 2023)

Sip Hot Chocolate with a History – Kakawa Chocolate House– Yankee Magazine (January 2023)

How Salem, Massachusetts Becomes America’s Halloween Capitol – Today Show (October 2022)

The Witches of Salem: A Travelers Guide to America’s Spookiest Towns – Wall Street Journal (October 2022)

Salem is the Halloween capital of American – But it wasn’t always that way – WGBH (October 2022)

Best if by Sea – Salem News (October, 2022)

Northeast Traveler – (October, 2022)

Fall Day Trips – Connecticut Magazine (October, 2022)

Things To Do in Salem Massachusetts, Year Round – AAA (September 29th, 2022)

Photo Galleries

High resolution images and B-roll are available on request. Please email Kathryn Horrigan for Dropbox links.