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Media Kit
About COVID-19 in Salem, Massachusetts
Salem has a public health order requiring masks or face coverings be worn in all indoor public spaces. Salem is following the Massachusetts 4-phase reopening guidelines, which is currently in Phase 4, Step 1. Most Salem businesses are open and operating under capacity restrictions that allow employees and guests to adhere to physical distancing guidelines. Due to these restrictions, all visitors are encouraged to book reservations or buy tickets in advance of arrival. As of Monday, March 22, all visitors entering Massachusetts, including returning residents, excluding travelers who are fully vaccinated, are advised to quarantine for 10 days upon their arrival. Everyone planning to visit Salem in 2021 is expected to follow all local and state health orders and guidelines, which are subject to change, pending public health data. Visit salem.org/covid19 or download the Destination Salem app to receive updates.
About Salem
Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692,
the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween. Today more than one million people visit Salem annually, generating nearly $140 million in tourism spending and supporting 1,000 jobs.
About Salem Haunted Happenings
A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October.
Celebrating its 37th year, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem
throughout the year. For complete information visit HauntedHappenings.org.
About Destination Salem
As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations
for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history,
fine dining, unique shopping and fun. For more information, visit Salem.org.
Press Contact: Kate Fox, Executive Director, kfox@salem.org or call 978-741-3252
Mailing address: P.O. Box 630, Salem, MA 01970
Media Visits
Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.
Media Visit Request Guidelines and Form
Travel Trade FAM Request Form
Blogger/Influencer Request Guidelines
Press Releases
Salem in the News
Bewitched by Salem - Luxe Beat Magazine (June 5, 2021)
The To Do List (6/4 and beyond) - WBZ-TV Boston
Why You Shouldn't Wait Till October to Visit Salem - Madhatters NYC (June 1, 2021)
NBC Boston - NBC10 Ten in Your Town (May 16 - 21, 2021)
Meet a Modern-Day Witch in Salem
Friendship of Salem Tall Ship
Old Haunt: The Dark History of a Salem Mansion
Exploring Salem's Past, Present, and Future
Telemundo (May 17 - 20, 2021)
Museo Peabody Essex más cerca de la comunidad hispana
Salem atrae a turistas por su peculiar historia
Salem empieza a ver la luz tras ser ensombrecida por la pandemia
Light & Creativity to Highlight Safe Outdoor Shopping Opportunities in Salem - AMS SVS (December 14, 2020)
7 Ways to Celebrate the Season in Salem this Year - North Shore Magazine (December 4, 2020)
Haunted histories: Encounter educational and paranormal tours, sites in America’s most haunted cities - Group Tour Magazine (October 9, 2020)
Quick Escape: Salem - ActiveTravels.com (October 1, 2020)
Destination Salem Launches New Mobile App for Salem Visitors - NorthShoreMag.com (September 24, 2020)
4 Best Day Trips From Boston - Conde Nast Traveler (June 23, 2020)
Perfect Weekend in Salem, Massachusetts - Weekends with Yankee (May 21, 2020)
Goth travel guide to Salem, MA! - La Carmina (December 13, 2019)
Hex Appeal - Cara by Aer Lingus (October/November 2019)
Witchy Wellness - N by Norwegian (October 2019)
Salem, Massachusetts Travel Guide - Marie Claire (October 2019)
Foodie Travel Guide to Salem, MA - Cooking with Books (April 2019)
Photo Galleries
High resolution images and B-roll are available on request. Please email Kate Fox for Dropbox links.