Media Kit

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692, the glorious maritime era that left its indelible mark on Salem through architecture, museums, artifacts and for its month-long celebration of Halloween. Today more than one million people visit Salem annually, generating more than $100 million in tourism spending.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, more than 500,000 people travel from around the world to visit Salem during October. Celebrating its 35th year, the festival features scores of events and special programming, which complement the attractions, museums and tours that are in Salem throughout the year. For complete information on Haunted Happenings, visit HauntedHappenings.org.

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping and fun. For more information, explore Salem.org.

Press Contact: Kate Fox, Executive Director, kfox@salem.org or call 978-741-3252
Mailing address: P.O. Box 630, Salem, MA 01970

Media Visits

Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.

Media Visit Request Guidelines and Form
Travel Trade FAM Request Form

Press Releases

Salem Ancestry Days planned for May 1-4, 2020, Released November 8. 2019Leave the broom at home and take the trail to the final weekend of Salem Haunted Happenings, Released October 21, 201937th Annual Salem Haunted Happenings returns in October, Released August 26, 20192019 Festivals in Salem, Massachusetts, Released February 8, 2019Destination Salem attends the New York Times Travel Show, Released January 29, 2019Salem Haunted Happenings returns for its 36th year with a schedule of events for all ages and interests, Released August 30, 2018The world's largest viking ship to sail into Salem on August 6, Released July 30, 2018Salem to be featured on British Cooking & Travel Show, James Martin's American Adventure, Released March 5, 2018Destination Salem releases 2018 Guide, confirms new Board of Directors at Annual Meeting, Released February 15, 20182018 Festivals in Salem, Massachusetts, Released December 15, 2017
Salem Haunted Happenings gets Wicked on Wednesdays, Released August 30, 2017
Group Travel Contributed $39.9 Million to Salem Economy, Released July 7, 2017
2017 Festivals and Featured Events in Salem, Massachusetts, Released January 2, 2017
Holiday Happenings will cast their spell on Salem, Mass., Released November 1, 2016
Salem Haunted Harmonies A Capella Festival to Debut Oct. 8, Released: September 19, 2016
Salem, Mass. to Host Its First Food Truck Festival, Released: September 13, 2016
Salem Haunted Happenings Will Hit a New Note in 2016, Released: August 23, 2016
Yacht America to Set Her Course for Salem, Released: August 8, 2016
Salem will say “Aloha!” when Hōkūleʻa sails into port. Released: July 11, 2016
Legendary Hawaiian Canoe Visits Salem, MA. Released: July 8, 2016

Salem in the News

Hex Appeal - Cara Magazine by Aer Lingus (October/November 2019)

Witchy Wellness - N by Norwegian Air (October 2019)

Elaine, October 2018 (Salem segment begins at 29:00)

Provando Doces Que Duram 200 Anos: Sera Que e Bruxaria | Salem | Dani Noce Viagem 253, August 26, 2018

Conde Nast Traveler: 3 Best Day Trips from Boston, August 9, 2018

Three-and-a-half centuries of mythos surround Salem's House of the Seven Gables, July 5, 2018
In Salem, Massachusetts, witches, history, and more, April 12, 2018
James Martin’s American Adventure, March, 2018
Dark tourism spooks its way into the mainstream, November 2, 2017
Vogue: Magic Still Abounds in Salem, Massachusetts, October 19, 2017
Food Network Magazine: Road Trip Salem, October, 2017
Spectral Salem Comes to Life in Autumn, September/October, 2017
8 Reasons Salem, Massachusetts is More than Just a Halloween Town, June 27, 2017
Mon Guide Ultime Pour Visiter Salem, Massachusetts, March 15 2017
AM New York: Things to Do in Salem in the Winter, January 30, 2017
The Daily Basics: Salem, Massachusetts: Haunted History, Halloween Happenings, Maritime Magic and More, October 2016
Traveller, Australia: Salem, Massachusetts: How Witchcraft Took Over an American City, October 13, 2016
Hartford Courant: Bewitched by Salem: Its Macabre History Comes Alive Around Halloween, October 1, 2016
Boston Globe: Salem offers much more than October scares, September 16, 2016
offMetro NY: Salem, MA: Historic Town Full of Surprises, August 2015
Norwich Magazine: Salem, Massachusetts, September 2014
AAA Horizons: Explore Salem’s past, embrace its present, August 2014
The Providence Journal: Witches aside, Salem was a seafaring trade center, July 6, 2014
Passport Magazine: Boston and Beyond / Salem Casts a Spell on Travelers, June 2014
Schwäbische Zeitun, Germany, Auf Erkundungstour in Salem U.S., May 7, 2014
Sunday Business Post, Ireland, Salem’s Sweet and Savoury Spell, November 24, 2013
Vanity Fair (Italy), Il Paese delle Streghe, October 29, 2013
The Metropolitain (Quebec), Salem: Museums, Culinary Trails and… Witches, October 16, 2013
Mrs. Robinson, Halloween in Salem: The ultimate trip for Halloween lovers, October 21, 2013
Fox-CT, Daytrippers: Quirky Stops in Salem, January 2, 2013
The Independent (UK), One Step Beyond Boston: Salem, October 2012

Photo Galleries

High resolution images and B-roll are available on request. Please email Kate Fox for Dropbox links.