Media Kit

About Salem

Salem, Massachusetts, is a destination recognized around the world for its rich history, which includes the tragic Salem Witch Trials of 1692,
the glorious maritime era that left its indelible mark on Salem through architecture, museums, and artifacts, and for its month-long celebration of Halloween.

About Salem Haunted Happenings

A month-long celebration of Halloween and fall in New England, people travel from around the world to visit Salem during October.
Created in 1982, the festival features hundreds of special events in addition to attractions, museums and tours that are in Salem
throughout the year. For complete information visit HauntedHappenings.org.

About Destination Salem

As the destination marketing organization for the City of Salem, Destination Salem cooperatively markets Salem as one of Massachusetts’ best destinations
for families, couples, domestic, and international travelers who are seeking an authentic New England experience, cultural enrichment, American history,
fine dining, unique shopping and fun. For more information, visit Salem.org.

Press Contact: Kate Fox, Executive Director, kfox@salem.org or call 978-741-3252
Mailing address: P.O. Box 630, Salem, MA 01970

COVID-19 in Salem, Massachusetts

As of September 2022, some businesses require masks be worn indoors. Everyone planning to visit Salem in 2022 is expected to follow all local and state health orders and guidelines, which are subject to change, pending public health data. Visit salem.org/covid19 or download the Destination Salem app to receive updates.

Media Visits

Destination Salem assists journalists on assignment for travel-related stories about Salem and/or Salem Haunted Happenings throughout the year. Visiting journalists must be a credentialed member of the media. A letter of assignment and/or direct links to previous work samples may be required.

Destination Salem is not able to arrange for hosted influencer visits during the month of October.
We would love to work with you during another time of the year.

Media Visit Request Guidelines and Form
Travel Trade FAM Request Form

Blogger/Influencer Request Guidelines

Press Releases

Salem Ancestry Days Planned for April 21 – April 24, 2023 March 22nd, 2023

Salem’s So Sweet Chocolate & Ice Sculpture Festival to Warm Hearts on Valentine’s Day Weekend January 30th, 2023

Salem, Massachusetts Releases 2023 Schedule of Festivals and Events. January 18th, 2023

Salem, Massachusetts is Bringing the Joy this Holiday Season. November 21, 2022

Destination Salem to Open New Visitor Center. October 6, 2022

Salem Massachusetts to Celebrate 40th Anniversary of Salem Haunted Happenings in October 2022. August 12, 2022

Salem Announces Launch of New Heritage Trail Project. August 8, 2022

Salem, Massachusetts Offers the Perfect Summer Visit for History Buffs, Foodies, and the Curious of Mind. July 19, 2022

Salem, Massachusetts Launches Season of Arts on May 22 . May 17, 2022

Celebrate Genealogy and Ancestral Connections to Salem, Massachusetts, During a Weekend
of Lectures, Tours, and Research. April 22, 2022

Salem Offers Many Unique Ways to Spend School Vacation Week. April 22, 2022

Destination Salem Receives Travel and Tourism Grant from Massachusetts Office of Travel and Tourism. April 6, 2022

New Businesses, Experiences Blossom in Salem this Spring . March 17, 2022

Destination Salem and Creative Collective Launch Daily Photo Challenge. February 7, 2022

Salem’s So Sweet Chocolate & Ice Sculpture Festival Returns to Welcome Valentines Day, January 26, 2022

Salem, Massachusetts Announces Full Slate of Festivals and Events for 2022, December 10, 2021

Salem in the News

How Salem, Massachusetts Becomes America’s Halloween Capitol – Today Show (October 2022)

The Witches of Salem: A Travelers Guide to America’s Spookiest Towns – Wall Street Journal (October 2022)

Salem is the Halloween capital of American – But it wasn’t always that way – WGBH (October 2022)

Best if by Sea – Salem News (October, 2022)

Northeast Traveler – (October, 2022)

Fall Day Trips – Connecticut Magazine (October, 2022)

Things To Do in Salem Massachusetts, Year Round – AAA (September 29th, 2022)

October in Salem: Your Guide to Events, Street Closures and Where to Park – 10 Boston (September 28th, 2022)

Halloween Season Begins in Salem with the Launch of shuttle – The Boston Globe (September 27th, 2022)

Visiting Salem: Tour Hocus Pocus Filming Locations, The Salem Witch Museum and More – MassLive (September 19th, 2022)

All of the Halloween Movies on Hulu in October for Huluween – The Wrap (September 14th, 2022)

13 Best Places to Visit for Halloween Around the World – Travel Leisure (August 23rd, 2022)

10 Coastal Day Trips to Take Outside of Boston Before the First Day of Fall – (The Boston Calendar 2022)

Exploring Beyond Halloween: Officials Revise Salem Heritage Trail – WBZ News Radio (August 2022)

Salem, Massachusetts Offers the Perfect Summer Visit for History Buffs, Foodies, and the Curious of Mind – Drift Travel Magazine (July 2022)

Let the Witches Have Some Peace  – Travel Girl Magazine (June 2022)

The ‘Other Cape’ on Boston’s North Shore Has Gorgeous Mansions, Overstuffed Lobster Rolls, and No Crowds – TravelandLeisure.com (June 9th, 2022)

11 Best Things to Do in Salem Massachusetts Year Round – ChampagneFlight.com (February 24, 2022)

Why Salem is Not Just for Halloween Anymore – Nothing but New England (February 21, 2022)

Photo Galleries

High resolution images and B-roll are available on request. Please email Kate Fox for Dropbox links.